Thérèse Chitavong

Senior Product Manager of the Repeat & satisfaction team - App, web, HealthTech - Managed and coached a Senior PM - Led a scrum team of 5 fullstack developers to enhance patients’ satisfaction and retention in one of Europe's fastest-growing telehealth platforms (3M+ patients, 1800 healthcare professionnals) - Built comprehensive KPI tree mapping all satisfaction issues, establishing cross-departmental quality standards and SLAs - Led product research and market analysis to define product strategy and quarterly roadmaps - Optimized product features through tracking and experimentation : A/B testing, behavioral analytics (Contentsquare) and business metrics monitoring - Coordinated and supported launches : collaborated with product marketing team on go-to-market execution, led internal enablement (demo video) and training initiatives for customer support agents and account managers to maximize feature adoption - Delivered impactful and innovative features for patients to solve major pain points and increase their retention

Myrmoo is a B2C webapp which helps you build your own personal savings strategy. It relies on a behavioral finance algorithm using gamified assessments and obtained Finance Innovation label for breakthrough approach to personal wealth management - Conducted user interviews and behavioral research to validate financial advisory needs, translating insights into product requirements - Designed behavioral finance algorithm using gamified assessments to identify cognitive biases (optimism/pessimism, intuitive vs analytical), creating personalized and gamified investor profiles - Designed personalized recommendation engine enabling users to align financial choices with investment preferences (SME support, corporate equity, green economy, social impact), combining behavioral profiling with values-based portfolio construction - Tested core algorithm without UI development then built MVP focusing on highest-impact features for users and developed affiliate marketing partnerships (benchmarked 200+ financial products) - Maximized product development efficiency with minimal budget, prioritizing high-impact features and cost-effective validation methods - Managed relationships with co-founders, early users, potential partners and investors while maintaining product vision and execution - Defined and executed acquisition strategy, optimizing conversion paths from awareness to activation

- Operational efficiency optimization : Led lean methodology implementation for retail banking processes, driving operational excellence through systematic workflow analysis and performance improvement initiatives - C-suite organizational transformation : Designed and implemented Chief Data Officer function for BNP subsidiary, establishing data governance frameworks, organizational structures, and operational processes from scratch - Executive risk management solution : Created board-level operational risk monitoring dashboard for major European bank on retail banking scope, creating real-time oversight mechanisms following critical operational risk events

𝘉𝘢𝘴𝘦𝘭 𝘐𝘐𝘐 𝘳𝘦𝘨𝘶𝘭𝘢𝘵𝘰𝘳𝘺 𝘤𝘰𝘮𝘱𝘭𝘪𝘢𝘯𝘤𝘦 𝘵𝘳𝘢𝘯𝘴𝘧𝘰𝘳𝘮𝘢𝘵𝘪𝘰𝘯 𝘱𝘳𝘰𝘨𝘳𝘢𝘮 (14𝘔€) - Large-scale organizational transformation: Contributed to group-wide consolidated accounting service creation, centralizing business unit teams (+120 employees) and establishing target organization, governance and processes, shadowed senior managers and then led my own streams under their mentorship - Project management methodology development : Trained in creating organizational frameworks and project management methodologies, learning systematic approaches to KPI design, dashboard creation, and behavioral bias prevention - Change management : Facilitated change management workshops

Assisted marketing & sales director with market research, lead generation, commercial proposals, and tender responses while collaborating with design/development teams on solution creation