Thibault Marais

Responsible for the content and support experience for cancer patients on Resilience's app. · Defining a relevant and beneficial content strategy to improve patients' quality of life. · Designing digital patient journeys to enhance the patient care pathway and engagement. · Expanding a library of over 1,200 content (videos, podcasts, articles, and supportive care program content). · Managing a production team, including a senior videographer, content manager, and scientific writer. · Growing Resilience's YouTube channel, generating 1 million organic views and 5,000 subscribers.

Led brand positioning efforts while overseeing content creation and cross-channel distribution. · Supervised and managed media content production for the Resilience app (articles, videos, podcasts, iconography). · Coordinated communications across social media (B2C and B2B), newsletters, and the website. · Developed and engaged the patient community (+5,000 patients on Instagram) · Defined editorial guidelines and planned multi-channel communications (social media, notifications, events, PR). · Ensured brand experience coherence with Resilience’s positioning and vision.

Managed marketing and communication strategies for a luxury hospitality brand with over 140 years of history within Accor Group. · Defined brand positioning and key elements (brand platform, visual identity, customer experience, guidelines). · Developed exclusive offers and services for Orient Express hotels. · Managed website development, backend operations, and SEO optimization for www.orient-express.com. · Led content strategy and supervised the "High-Life" editorial initiative in collaboration with a journalist. · Oversaw Instagram account and PR, including press releases and events in collaboration with a PR agency. · Conducted market analysis, trend research, and competitive benchmarking in the luxury hospitality sector. · Managed the marketing budget and related invoicing processes.