Thibaut Bataille

CMO part Time | Marketing Responsable | Industrie, Tech & Conseil | Cambridge Institute for Sustainability Leadership

Salaire / Taux journalier

Paris, France

Freelance, ouvert au CDI

Expertises

Stratégie MarketingData AnalysisRSELead GenerationCRMGestion des risquesTransformation businessÉvénementielProduct MarketingIAAuditKnowledge ManagementDesign ThinkingUX Product Design

Langues

Français (Maternelle)Anglais (Maternelle)

À propos

Introduction

J'accompagne les entreprises en mode Projet-Impact. J'ai lancé Metaverde avec une conviction simple : un marketing efficace doit être stratégique, compréhensible, responsable et aligné. Mon rôle est de clarifier les enjeux corporate-business, structurer la stratégie mkg-com, activer des plans d'actions, et générer un impact mesurable et durable. Mon parcours s'est construit à la croisée du Sales, du Marketing et de la Communication, en BtoC et surtout en BtoB, au sein d'environnements exigeants, matriciels et internationaux. Formé au CISL, je milite pour un marketing responsable au service d'un Business. For Good.

Liens

Expérience de travail

Directeur conseil

Cabinet MITI - Marketing Industriel

janv. 2025 - Présent

1 an 10 mois

Paris, France

Cabinet de conseil spécialisé en marketing industriel. Notre mission, promouvoir l'industrie en France et faire rayonner nos ETI, PMI, Bureaux d'études et start-ups industrielles dans les territoires. – Partenaire Conseil. Sparing Partner. Stratégie & Opérations. – 1. Acquisition nouveau client. Valorisation d'un groupe industriel familial, spécialiste de la sécurité des procédés industriels. Nouveau site internet, boost visibilité via LinkedIn, Média... Trophée PME Export. Exposition Fabriqué en France, Elysée 2025. Made in France. Souveraineté. International. – 2. Pilotage client existant. Déclinaison d'une nouvelle marque différenciante dans la filière des industries électriques. Plan de communication externe via les Media et les réseaux sociaux. Fort engagement territorial et RSE.

CMO Part time / Président. Founder

Metaverde

avr. 2020 - Présent

6 ans 7 mois

Paris, France

Cabinet de conseil en marketing et communication. – Meta: digital, data, vision stratégique – Verde: impact RSE positif et ouverture internationale. J'accompagne les dirigeants et leurs directions marketing dans l'élaboration de stratégie et de plans marketing opérationnels ambitieux, efficaces et à impact positif. Principales réalisations: – 5 missions – durée moyenne : 9 mois – clients en Conseil : cabinets de conseil en sustainability, excellence opérationnelle et digital transformation. – clients en Industrie : groupes familiaux, made in France, programme Etincelles, spécialistes dans les filières mécaniques, électroniques et électriques. – expertises: go-to-market, content, digital marketing, campagnes lead gen & influence. International audience: Support and promote sustainable business transformation. Acting in CSR strategy, go-to-market, digital marketing and communication. Combining different roles: interface, architecte, pathfinder and strategic partner.

Marketing Advisor

Spirit Advisors

mai 2024 - nov. 2024

7 mois

Spirit Advisors is a international consulting boutique, specialised in operational excellence and change management, in both Industry and Finance. – Project delivered : a new corporate and business website to better showcase their ambition and reputation. – New business content created: articles, case studies, client interviews...

Sales Marketing Advisor

CorpoKarma

janv. 2024 - mai 2024

5 mois

Lyon, France

CorpoKarma est une agence conseil et innovation en développement durable. Spécialiste en diag (bilan carbone, ACV, eval ECOVADIS) et des stratégies (raison d'êtres, trajectoire bas carbone...). Réalisations: – Création nouvelle identité de marque – Structuration du positionnement et des offres – Pitch clients, focus Ecovadis

Senior Business Advisor

Nexio Projects

mai 2023 - avr. 2024

1 an

Rotterdam, Netherlands & Paris, France

Nexio Projects is an international consulting firm specialised in sustainability. Our mission is to help organisations move from compliance to purpose. Certified B Corp. Global EcoVadis strategic partner. Great place to work. Gazellen Award 2023. Projects delivered : – Marketing & Com department restructured – New content and campaigns created. E-newsletter, webinar, brochures... – Sales & Mkg realigned. Common dashboard. CRM updated.

Marketing Communications Director

Publicis Sapient

juil. 2022 - févr. 2023

8 mois

Paris, France

Publicis Sapient is a global consultancy specialised in Digital Business Transformation (DBT). Tech hub of Publicis Groupe. – Member of the France leadership team – Member of the Global Sustainability Council. – Coaching the Marketing department (campaigns, events, insights, budget). – Aligning Mkg with the GTM and growth agenda (by industries, accounts). – Launching Digital.For Good (DFG), a new flagship programme positioning PS as a leader in Sustainable Digital Business Transformation in France, including a new DFG Club (engaging clients) and DFG Lab (engaging talents). – Coaching a pool of experts in marketing, digital marketing, communication, creative and design

Go-To-Market Director, EMEA

dss+

juin 2020 - juin 2022

2 ans 1 mois

Geneva, Switzerland & Paris, France

GTM strategy designed and implemented across EMEA. Focus on sectors and key accounts. In ESG, Sustainability, Operational Risk Management, Health & Safety, Business Transformation, and Operational Excellence. Main audience: large corporate, family businesses, private equity & international mid-sized companies. Covering +10 industries and +25 countries. – Recruiting and managing a team of Marketing managers and external freelance/agencies. Main GTM streams: – Content Factory (200 insights created and promoted) – Customer Agency – Business Concierge

Marketing Communications Director, EMEA

Criteo

févr. 2019 - avr. 2020

1 an 3 mois

Paris Area, France

Sales and Marketing aligned and boosted to deliver best-in class customer experience. Saas, Al, Platform, Tech. Member of the Global Marketing Leadership Team, and the EMEA Leadership team. – Define the Marketing strategy (Lead Gen & Branding) in EMEA – Drive marketing tactics for both large and midmarket accounts (ABM, Social Media, TL, Events...) – Create and promote business and influential content (Inbound Marketing, Digital Marketing...) – Support the transformation (Product Marketing, Saas, Al Lab...) – Empower a Team of +20 Marketing Managers across 10 countries

CMO, Global

Mazars

juin 2012 - déc. 2018

6 ans 7 mois

Paris area, France

Help building a 'For Good' Audit & Advisory firm. Member of the Global Leadership Team. Setup the Global Marketing and Business Support unit. Covering +85 countries, +25 sectors, 5 service lines, and 4 client segments. Lead and responsible for building central service to: – 1. Support the global go-to-market strategy and international business development approach including business support tools and materials, bid management support, client satisfaction & retention programs, key account management... – 2. Create global innovative and influencing Thought leadership programs including strategic partnerships, marketing campaigns, digital platforms... – 3. Develop a global knowledge management mindset and system including global research programs, innovative client solutions, internal knowledge services, training... Latest key business and innovative projects: – Business. For Good: a global program to promote sustainability in business – Global Business Hub: a global business conciergerie to support the international business development – Global Knowledge Center: a global platform to develop business insights and drive research programs. Manage a team of 5 International Marketing Managers and 1 digital Marketing Manager, coordinate the marketing agenda in key countries/regions, and support a global marketing ecosystem in +85 countries

Marketing Communications Director, EMEA

Hitachi Consulting (formerly Celerant Consulting)

juin 2006 - juin 2012

6 ans 1 mois

London, UK & Paris, France

Help fostering sustainable change whithin organisations. Scope: France, then EMEA. Responsible for Marketing strategy and implementation. Management of 7 local Marketing managers and 1 group digital Marketing manager. In charge of all corporate and digital projects at Group Level. Key projects: – New Global Branding and corporate website – New Global business magazine: Closework – New Global IP & content management: Celerant Institute. From June 2006 to Nov 2009: FRANCE. Responsible for all Marketing and Communication activities in France. Manage one Marketing and Communication Manager. Key projects: – Founder of the Celerant Change Club

Sony Electronics

janv. 1996 - déc. 2005

10 ans

Paris Area, France

Group Marketing Manager

juil. 2003 - déc. 2005

2 ans 6 mois

Paris Area, France

Professional Display, LCD & Plasma, TV

Product Marketing Manager

janv. 2001 - juin 2003

2 ans 6 mois

Paris Area, France

FTV

Key Account Manager

janv. 1999 - déc. 2000

2 ans

Paris Area, France

TV

Regional Sales Representative

janv. 1996 - déc. 1998

3 ans

Paris Area, France

Sales Manager

Xerox

janv. 1995 - janv. 1996

1 an 1 mois

1 year internship. Sales - Personal Document Product - SoHo market


Formation

des Enjeux et des Hommes

CSR project management

2023 - 2023

2 mois

University of Cambridge

Executive Education, Business Sustainability Leadership Management

2021 - 2021

3 mois

Le Laptop

Design Thinking & UX Design

2018 - 2018

1 mois

HEC School of Management

Cesa, Communication

2008 - 2008

1 mois

ISC Paris

Executive Management, Sales & Marketing

1993 - 1996

3 ans 1 mois


Licences et certifications

Training B Leaders France

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