Thibaut Santa

futur proche est la 1ère Communauté Marketing / Communication pour C-Levels, Head Of et Senior Managers de tous horizons (grand groupe, PME, startup ou indépendants).

J'interviens de manière ponctuelle ou pérenne auprès d'entreprises désireuses de se lancer, améliorer ou perfectionner leurs stratégie marketing et mettre en place des dispositifs on et off line. - Marketing stratégique (Plateforme de marque, stratégie produit, analyse et audit marché, plan d'action) - Marketing opérationnel (Définition d'un tone of voice, création de ligne éditoriale, création de brand content, pilotage de campagnes CRM / Mailing / SMS / SEO / SEA)

Reporting to the Director of the Sport & Retail business unit, I worked on a freelance basis alongside him on the digital marketing strategy for existing clients (SFR and its partnership with the LNB) but also, and above all, on winning new clients (Alila, Jacques Vabre, Nikon, Oryx énergies) for whom we developed several types of strategic recommendations: - Activation of social networks - Creation of an events website - Design of a phygital retail/web system - Influence and social listening - Creation of brand content

As Digital Director, I led a team of 5 people (Community Manager, Project Manager) and managed all digital activity (web, ads, social media) for the agency's clients and prospects. - Content production - Writing strategic recommendations - Creation of advertising campaigns (Meta, Linkedin) - Budget management - Team management Clients: LIDL, Peugeot, Bandai, Allianz LIDL, Peugeot, Bandai, Allianz

Administration and management of the digital hub for KIA within Innocean Worldwide France. - Team workflow management - Creative production management - Dealing with advertising design and monitoring - Managing partners (Media houses, technology providers...) - Budget management - Website management

As part of my role as Social Media Manager I have to manage multiple transverse subjects of various kinds : strategic, operational or technical. Here in a few lines the missions that I have to manage for my clients (Up Group, AXA Assistance) : - Building Social Media Strategy - Design an annual activity framework and ensuring compliance - Design editorial schedules - Produce and distribute content (videos, DataViz, graphics ... ) - Manage online communities (Facebook, Twitter, Linkedin, Instagram ) - Define, conduct and optimize operations - Define, drive and optimize media buying campaigns on social media - Conduct a sectoral monitoring and optimization tools - Define KPIs and analyze the results

Management and support of a client portfolio (EDF, Société Générale, PMU ) - Digital Strategy - Support and partnership management - Technical Implementation - Operational Monitoring - Reporting and review * Management and development of digital ecosystems * Sector Monitoring and Benchmarking * Creation of reporting analysis * Implementation and monitoring media campaign and non-media Communities : - Par Amour du Rugby 230K fans FB (Sponsoring Société Générale) - Eclairons le foot 50K fans FB (Sponsoring EDF) - Club House PMU 40K fans FB (Sponsoring PMU)

- Definition and implementation of a Social Media Strategy for Social TV website - Competitive and industry benchmark - Establishment of social features on www.teleglu.com - Implementation of a 2.0 communication plan to develop brand awareness and website visibility - Contacting bloggers and community managers and TV channel TV - Project management social media / management providers ( graphic artists , developers ) - Development and implementation of a specific Facebook open graph to Teleglu - Implementation of KPIs and global reporting tools implemented

Orange - Development and management of content for platforms "Ensemble avec le XV" and "Le 12ème Homme" - Community management of communities "Ensemble avec le XV " and "Le 12ème homme " on Facebook and Twitter - Strategic thinking around the use of the image of players under contract with Orange for publications Facebook or tickets via the website "Ensemble avec le XV" - Management and optimization of social media tools "Ensemble avec le XV" Twitter and Facebook - Management reporting and monitoring section ( Analytics, Facebook statistics , stats Tweet , Twoolr , social Sprout )

Management and project coordination: - Print - TV - Web - SMO

Reports, desk and resumed AFP and Reuters dispatches.

Design of advertising campaigns in different media : Print Radio Web Taking brief and creative work .

Assistant marketing