Thomas Aubert

– Veeton is a B2B SaaS (Software as a Service) Al Fashion Studio that revolutionizes visual content creation for the fashion and e-commerce industries. It leverages generative Artificial Intelligence to create hyper-realistic, studio-quality fashion imagery and videos at scale. – As the Head of GTM at Veeton, I am the strategic leader responsible for orchestrating the company's growth by ensuring a unified and effective path to market for our Al Fashion Studio platform. – GTM Strategy Development: Define, plan, and execute the overall Go-to-Market strategy for Veeton, including market segmentation, Ideal Customer Profile (ICP) definition (fashion brands, e-tailers), and competitive positioning, to maximize market penetration and revenue. – Product Led growth: Design PLG strategy with CPO. Work closely with Product Marketing to translate complex Al features into clear customer benefits and value propositions. Develop and refine effective pricing and packaging models (SaaS subscriptions) to optimize Customer Lifetime Value (CLV) and acquisition cost (CAC). – Cross-Functional Alignment: Act as the central hub connecting Product, Sales, and Marketing teams. Implement scalable processes to ensure all teams are aligned on target market, messaging, and sales enablement materials. – Sales Enablement: Arm the Sales team with the training, tools, and collateral necessary to effectively pitch and demonstrate Veeton's value, focusing on ROI metrics like cost reduction and conversion lift. – Performance & Optimization: Define and track key GTM performance metrics and dashboards. Use data-driven insights from the sales funnel and market feedback to continually iterate and optimize the GTM strategy and execution.

– Accompagner des entrepreneurs et start-up en phase pre-seed/seed dans leur stratégie Go-To-Market, Business Plan, Acquisition, growth hacking et management. – Mentoring: Alfred, HeyJay, Usave, Trybu.

– Création de business plan, levée de fonds, pitchdeck – Expertise référencement marketplace AmazonAds et Amazon FBA pour produits Tech B2C – Membre Codir structuration d'entreprise structuration du pôle revenue du seed à la série B. – Stratégie commerciale B to B internationale pour agence marketing – Management d'équipe commerciale et marketing – Outils et méthodes de growth hacking

– Product Marketing : leadership for multiple projects as website, SaaS educative platform, new offers for education and industrial market – Acquisition Marketing: developing multiple funnels, inbound/outbound resources SEA/SMA/SEO/Awareness/Social content. Automation processes through Hubspot/Make/Looker Studio & AARRR Framework – GTM Strategy: Democratisation of DeepTech and Robotics Technologies in USA/EMEA/French market, Shaping ICP, positioning, pricing, wording, channels, Rice framework, Pitch deck, Target and funnel optimisation for Sales department. – Management of Marketing Department: 1M2€/y budget in Opex/RH management – Monitoring and reporting KPI/OKR for weekly meeting with Executive Committee as a member

– In 8 years, So sample provided GTM services to +100 Consumer Electronics Brand by distributing and promoting their products through innovative retail experiences and digital platform. – 8 permanent concept store launched in France in partnership with Auchan & Boulanger – +120 BtoB customer : consumer electronics brand looking for GTM strategy in Europe and operations through strong E-commerce strategy and retail expansion – +500K€ ARR with our Saas BM – + 35 international marketplaces partnership – +1M5€/year turnover on Amazon Europe with distribution model – +30000 BtoC Hardware products sold in 5 years – +30 human resources (CSM/marketing/Sales/Logistics/HR) – + 1M€ seed fundraising – +30000 products sold on Amazon.fr – 1 Live shopping weekly show to discover our stores and product on Twitch & Youtube – 4,7/5 rating stars on amazon – #1 vendor on thermal printer category in France (2022) – +200 000€/y amazon ads budget with ROAS of 4,2 (2022) – Business: www.so-sample.com