Thomas Kerleguer

Leading the eCom (DTC) growth: acquisition, retention, conversion, customer experience, marketplace & data. From 1,4M€ to the Bloon! Markets : 🇫🇷🇺🇸

The well-intentioned, educational movement that makes Growth careers shine. ⭐

Sync 🌱 is the French’s fastest growing plant-based protein nutrition brand with plans to grow by more than 5x over the next three years. Leading the growth: acquisition, retention, conversion & data. More details : [email protected]

Account management : COOP, Manor, Denner, LIDL, Volg, Spar, etc. Budget Management by year : +1M €. ✔ Provided sales analysis for the confectionery category on Swiss Market (Nielsen panel). ✔ Analyzed results and recommend best promotion mechanisms per channel and clients in order to optimize ROI. ✔ Analyzed shopper studies provided by the central Category and Channel Sales Development (CCSD) team input to turn insights into tactics and actions. ✔ Analyzed understanding and vision of shoppers’ buying decisions within the store and give recommendations based on the analysis. ✔ Defined channel optimal target assortment based on marketing priority list and shopper insight. ✔ Created and implemented reports on Power BI. ✔ Recruited and managed an intern.

Account Management : 30 supermarkets in Bordeaux's area. Turnover : +110% Vs LY / Numeric Distribution : +64% Vs LY / Market Share : +23% Vs LY. ✔ Negotiated and ensured push forward for Pernod's products (Ballantine's, Havana Club, Pernod 51, etc.) available on national promotion leaflet. ✔ Developed market share (+23%) of Pernod's products in Retail Shops (portfolio management of 30 convenience stores). ✔ Increased numeric distribution rate (from 55% to 90%) of the products and ensured quick referencing of innovations (Ballantine's Hard Fired, Ballantine's Brasil, Pernod 51 Glacial, etc.). ✔ Developed share of shelf for Pernod's products : +11%.

Launched new products - Tiguan NF / 3 Special Editions & 3 Limited Editions. ✔ Assisted Product Managers in the lifecycle management of specific models by establishing strategies for market position, target buyer, sales volume and model packaging based on extensive market research and customer insights. ✔ Created and maintained vehicle Product Guides reflecting up-to-date product information, model strengths, competitive comparisons and specifications. ✔ Created extensive product presentation materials detailing the model highlights. ✔ Executed analysis on French market (GfK) for Wolfsburg HQ.

Sales Ticketing volume increased : +22% Vs LY. ✔ Delivered and ran the Olympique Lyonnais direct-to-fans digital campaigns across all channels, based on defined fan journeys and the campaign calendar. ✔ Coordinated content collection among various internal OL content producers. ✔ Defined relevant target segments in collaboration with the data insights manager. ✔ AB testing implementation, KPI’s monitoring and provision of recommendations to improve campaigns performance. ✔ Coordinated commercial partner content inclusion with the relevant sponsorship account teams (adidas, EA Sports, Hyundai, etc.).