Thomas Le Cren
User Research Lead | Strategic Insights Expert | Mixed-Methods | AI-powered Research | Former Business Unit Director
Salaire / Taux journalier
Paris, France
Mobilité : Annecy
Freelance, ouvert au CDI
Peut venir sur site
Expertises
Langues
À propos
Introduction
I help organizations make better strategic decisions by deeply understanding their users. With 10+ years in research and insights, I specialize in mixed-methods approaches combining qualitative depth and quantitative scale to uncover what truly drives behaviors. Over the past three years, I led a next-generation research business unit, managing a team of 6 and developing AI-powered methodologies that significantly accelerated analysis while increasing insight quality. I have partnered with global organizations across banking, insurance, FMCG, mobility, luxury, healthcare, and tech — translating complex data into clear, actionable strategies for senior stakeholders. Today, I am particularly interested in roles where research directly shapes product, innovation, and strategic direction.
Expérience de travail
STRATEGIC RESEARCH CONSULTANT
Freelance
mars 2025 - Présent
1 an 8 mois
Paris, France
Led strategic research projects from scoping to recommendations for public and private clients Supported positioning, segmentation and user understanding Delivered insight frameworks used to inform product, communication and CX decisions
June Marketing
janv. 2015 - mars 2025
10 ans 3 mois
Paris, France
TEAM LEAD - HYBRID USER RESEARCH
févr. 2022 - mars 2025
3 ans 2 mois
Paris, France
Led the development of a next-generation hybrid research offer following the acquisition of Hello Jam, combining qual depth, quant validation, and AI-powered analysis Managed and scaled a 6-person multidisciplinary team, ensuring methodological quality, operational efficiency and business growth Brought the activity back to profitability in 3 years, reaching a €500K annual revenue target Contributed to the signing and development of 15+ major accounts, including BNP Paribas, L’Oréal, Renault, AXA, Heineken and France TV Designed and delivered 80+ international research projects across Europe, the US and Asia, including large-scale studies Built structured feedback and synthesis systems enabling teams to turn user and market understanding into product, positioning, and communication decisions
QUALITATIVE SENIOR CONSULTANT
janv. 2015 - févr. 2022
7 ans 2 mois
92300 Levallois-Perret, France
Led 140+ qualitative research projects in France and internationally across FMCG, banking, mobility, luxury, and healthcare sectors Conducted in-depth interviews, focus groups, ethnographies and online communities Supported clients on positioning, communication and innovation strategy through research-backed recommendations Managed complex multi-market projects and delivered insights to senior marketing and innovation stakeholders
Formation
Université de Cergy-Pontoise
Master 2 (M2), Management des Etudes Marketing et d'Opinions
2015 - 2016
1 an 1 mois
EDC Paris Business School
Master 2 (M2), Marketing Management
2010 - 2016
6 ans 1 mois
Licences et certifications
IA pour Marketeurs, Marketing
Délivré le : nov. 2024
Portfolio
Audit UX & Segmentation joueurs - Parions Sport Poker
