Thomas Lejeune

Wine Marketing & Sales Consultant

Salaire / Taux journalier

Lyon, France

Freelance

Peut venir sur site

Expertises

Gestion de projet - PMOStratégie SalesCommunity managementStratégie MarketingProduct Marketing

Langues

AllemandAnglaisFrançais

À propos

Introduction

Wine industry specialist with 5+ years in marketing, distribution & tastings. Expert in sales strategy, social media marketing, and wine tours with proven track record selling 10,000+ bottles across Europe. Helping wineries optimize pricing, build marketing strategies, and expand distribution channels through tailored consulting services.

Liens

Expérience de travail

Freelance in the wine industry

FreelanceFreelance

sept. 2024 - Présent

2 ans 2 mois

Lyon, France

- Assisting wineries with marketing/communication and sales issues: building and updating pricing strategies (including benchmarks), building and coordinating communications (social networks, website, press relations), building and implementing sales action plans, identifying and recruiting professional agents. - Sales agent for professional buyers in Lyon (ORECHA and wine shops), towards pure player sites and abroad - Organization of wine tours around Lyon and in the Alpilles region : meet passionate winemakers. Formulas including a lunch at qualitative restaurants and two visits/tastings. - Organization and running of private wine tastings for individuals and companies

Associé

Time for the Planet

sept. 2021 - Présent

5 ans 2 mois

Paris, France

Time For The Planet is a "Société à mission" willing to gather more than 1 billion euros in order to build 100 companies fighting global warming. Website: https://www.time-planet.com/fr

Marketing & Sales Project Manager

Vitivalor Wines

oct. 2022 - août 2024

1 an 11 mois

69220 Belleville-en-Beaujolais, France

Vitivalor Wines is helping wine estates to face their daily challenges (from production to commercialization). As par of the company, our Commercial & Marketing team is accompanying wine estates, especially to help them understand their environment, and build the future in terms of commercialization (distribution channels, prices strategy, etc.) with the service of our marketing team which creates contents for wine estates but also bottle design, website creation and feeding, etc. Main missions: * Business Strategy: provide the wine estate with a clear overview of its environment, its competitors and its positioning (product, price, distribution, communication) on the market. * Project Management: ensure a strict follow-up of all the on-going projects but also new comers in our portfolio (monthly meetings sharing the KPIs to date, etc.), enhance the vision of our activity and develop new ways of working for our clients (wine estates but also professional buyers), organization and preparation of professionnel wine events (Wine Paris, Millesime Bio, ProWein, Tastin France), build, animate and follow-up the marketing plan for our activity (including the action plan of all our estates), leading and producing communication plan for social networks *Sales: representing our estates on the French and Export markets. More than 10 000 bottles sold in Europe. * Transversal: build tools and processes that will structure our activity while securing it (contracts with wine estates and agents, business intelligence tool, etc.)

Operational Strategy Consultant - Insurance & Social Protection

onepoint

juin 2021 - oct. 2022

1 an 5 mois

Paris et périphérie

Within the Operational Strategy community and the Insurance & Social Protection market, I work with various players in the insurance sector in the context of transformation projects. Main missions : > Conducting a competitive study on education/spouse annuity products for a union of pension institutions >Marketing support for an entity dedicated to the implementation of new services in the delivery sector > Support for the management of the transformation of a mutual health insurance company within the framework of the PSC (Protection Sociale Complémentaire) reform > Supporting the customer service department of a major international life insurance group in the deployment of new tools and the management of regulatory projects Onepoint is a unique player, combining technology with human insight to help its customers succeed in their digital transformation.

Financial Operations Officer - AXA Climate

AXA

sept. 2019 - mai 2021

1 an 9 mois

Région de Paris, France

Main projects: #Corporate finance: structuring of the department and implementation of tools for steering and monitoring expenditure, construction and updating of the business plan, management of relations with partners. #Business intelligence: in charge of collecting commissions, monitoring cash flow, setting up software to track payments and analysing investments #Cross-functional operations: development of a purchasing policy, regular contributions to risk and compliance analysis, management of the CIR (Research Tax Credit), preparation of presentation materials for supervisory boards, RGPD liaison for the entity with the DPO. https://www.climate.axa

AXA Partners

sept. 2016 - août 2019

3 ans

Paris, France

Corporate Strategy Analyst

sept. 2017 - août 2019

2 ans

Paris, France

As part of the Business Acceleration team, and working closely with the members of the Executive Committee, in the AXA Partners unit dedicated to building international partnerships in the loan insurance and affinity markets, my main projects were as follows: #Build and share the 2020-2023 strategic plan #Identify growth levers via an accessibility/feasibility analysis of the customer and prospect portfolio #Launch innovative sales initiatives across 13 countries #Contribute to in-depth market knowledge https://clp.partners.axa/enfr

Assistant Manager

sept. 2016 - août 2017

1 an

Paris, France

Business Unit - Credit & Lifestyle Protection General Secretary team Accounting: implementation of a payment’s software, billing & budget tracking, invoices processing, suppliers and Group entities relationships’ management, optimization of payment terms; Logistic: employees’ management (internal data, equipment, workplace), development of a service discovery trail; Operations: managing the reorganization of the office (170 people), strategic risk assessment, maintenance of the functional continuity of the organization (BCA), preparation to agile working;

Business Development Assistant

AXA

sept. 2014 - août 2016

2 ans

76130 Mont-Saint-Aignan, France

General insurance agency (individuals & professionals) - Banking & Insurance Definition of sales targets Implementation of a marketing strategy Analysis of customer needs Portfolio development (prospecting, underwriting assistance and advice) Portfolio management (updating the database, managing the life of the contract) Responsible for the agency's communication and referencing activities


Formation

Wine & Spirit Education Trust

WSET Level 2

2022 - 2022

2 mois

NEOMA Business School

Grande Ecole Program - Rouen Campus (Apprenticeship)

2017 - 2019

2 ans 1 mois

IAE Caen

Operations Management License

2016 - 2017

1 an 1 mois

Université de Rouen

Technical University Degree - Marketing Technics

2014 - 2016

2 ans 1 mois

Lycée Jean-baptiste de la Salle-Rouen

Baccalaureat ES AB

2009 - 2013

4 ans 1 mois

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