Thomas Orenz

– Delivering executive-level digital transformation mandates for premium OEMs and global brands. Focus on decision support, platform strategy, and execution governance to ensure the commercial viability of digital investments. – Strategic Advisory: Supporting BMW, Porsche, and Stellantis in vendor selection and ecosystem architecture for next-gen digital platforms. – Efficiency & AI: Advised Lucid Motors' executive leadership on AI-driven workflows to accelerate creative variants and reduce production costs. – Program Governance: Aligning platform investments with measurable commercial KPIs for C-Level stakeholders. – TO-Consult is the vehicle through which I take on clearly scoped interim and executive mandates, typically in situations where hands-on ownership, platform accountability, and execution leadership are required.

– Recruited to build and lead the digital experience and marketing strategy for one of the world's most ambitious real estate and cultural development projects — aligning immersive technology, AI, and global engagement to build brand equity at a city scale. – Define and evolve the digital foundation: AI-personalized platform roadmap, immersive content architecture, and omnichannel engagement aligned with architectural vision and investor goals. – Lead full-spectrum digital marketing across paid, lead-generation, CRM, web, social, and immersive XR/3D platforms. – Conceptualize immersive investor engagement platform using Cloud#XR, pixel streaming, and game-engine-powered 3D experiences — establishing the baseline for an interactive digital twin. – Drive AI adoption across marketing platforms - from lead generation to intelligent personalization and dynamic content delivery. – Align and orchestrate global omnichannel campaigns across investor relations, public engagement, and lifestyle branding - positioning the Mukaab as both a cultural and commercial icon. – Achieved measurable performance improvements: – 10x website traffic – 11× organic search uplift – 5× engagement boost (vs regional benchmarks) – 3x brand consideration growth in KSA and global markets – Secured executive buy-in for a long-term digital innovation roadmap aligned with PIF's Vision 2030 and the strategic priorities of HRH the Chairman.

– Recruited to build and lead Lucid's global interactive digital marketing function delivering world-first customer experiences across D2C, personalization, and immersive platforms. – Defined, built and owned Lucid's global digital experience ecosystem from the ground up — connecting product, marketing, and retail into a seamless, data-driven customer journey from first touchpoint to conversion. – Launched the industry's first ray-traced Web 3D Configurator, streamed via cloud rendering to deliver a premium, real-time, device-independent experience - redefining digital vehicle visualization. – Developed and deployed Lucid Studio Live, a remote retail platform enabling 1:1 live consultations with shared configurator control unlocking premium D2C sales in non-retail markets and setting new conversion benchmarks. – Pioneered personalization at scale, using anonymized behavioral data to trigger dynamically generated microsites, emails, images, videos, and AR content — creating a modular campaign framework that adapted in real time. – End-to-end ownership of Lucid's immersive digital experience platform - from architecture and build to global rollout and performance. – Led immersive experience innovations, including: – Volumetric 3D video for Web and VR – Two-user, two-car VR retail experience – The Video Fascinator - a continuous interior/exterior configurator loop designed for omnichannel use – Orchestrated the global rollout of Lucid's omnichannel journey, connecting CRM, digital media, e-commerce, in-studio tools, and platform analytics into a unified experience architecture. – Drove measurable performance improvements across core KPIs: – +46% reservation conversion rate – +51% revenue generated per session – +47% increase in configurator engagement – Recognized globally as a pioneer and platform owner in streaming-based customer experiences. – Recognized industry awards: – Best Online / E-Commerce Experience (Automotive Marketing & Communications Award)

– Recruited to lead Audi's global immersive retail and configurator strategy — launching the world's first cloud-streamed 3D platform and driving a step change in premium customer engagement. – Conceived, built, and scaled the Audi Visualization Engine (AVE2WEB) — the world's first cloud-streamed 3D car configurator, deployed across 25 countries with full range coverage. – Launched Audi City and Digital Lounge retail environments, leveraging real-time game engine tech to create high-end showroom experiences that redefined luxury car sales. – Developed and showcased the Connected Customer Journey concept at CES, in collaboration with AWS and ZeroLight, including automotive VR, streaming, and touchpoint integration. – Executed global rollout of 4K Dealer Configurators to elevate visual engagement and premium storytelling across Audi's retail network. – Scaled immersive experiences from flagship cities into traditional retail — broadening impact, increasing digital engagement, and raising basket values. – Drove measurable performance improvements across core KPIs: – 130% increase in digital call-to-action rates – 66% increase in consumer engagement – €1,198 average increase in final configuration value – Recognized with industry awards, including: – Gold Stevie Winner, International Business Awards (2016) – The Techies Winner (2017) – Recognized globally as a pioneer in streaming-based customer experiences.

– Appointed to lead digital validation and data utilization strategy across all departments at Audi — optimizing the use of design, construction, and configuration data to drive efficiency, consistency, and future-proof scalability. – Served as a board-appointed strategic representative, responsible for defining internal standards around digital product data validation and reuse. – Led optimization of digital twin processes to support downstream business functions - spanning engineering, design, manufacturing, marketing, and retail experience. – Identified opportunities to reuse 3D assets across departments, improving cost efficiency and speeding up internal workflows. – Enabled early alignment between Audi's PLM systems and its customer-facing tools - laying the foundation for the later success of 3D configurators and immersive experiences. – Recognized digital twins as a central innovation driver - setting the stage for scalable, consistent, and immersive representation of physical products across their lifecycle. – Strategic groundwork that paved the way for Audi's global 3D configurator, immersive retail environments, and interactive product communication.

As the head of "Multimedia Engineering" and "Digital Marketing" category groups, I oversaw a wide range of projects at Audi, BMW, and RTT. My responsibilities included managing CGI, film, virtual reality, online and offline configurators, as well as various design and development initiatives.

As a member of the BB&K team, I had the privilege of serving as the lead for Dr. Ing. h.c. F. Porsche AG's Porsche.com website on a global scale. This role gave me the responsibility to oversee the website's development and maintenance, as BB&K was the lead agency for Porsche AG. – Awarded: Won with 4 web specials and 10 awards (Communicator Award, Summit International Award, iF communication design award, red dot design award, Golden Award of Montreux)

I was brought on board for a temporary period through MRM-Worldwide/ McCann Erickson Group to analyze, advise, and optimize internal processes related to the GMEVC (General Motors Europe Vehicle Configurator) during my time in this position.

During my time at RTT from 2001 to 2007, I held various roles and responsibilities including Junior Consultant, Senior Consultant, Senior Consultant Asia Pacific (China, Japan, Korea), Junior Key Account Manager, Key Account Manager, and Key Account Manager for the BMW Group. I finally progressed to the role of Head of Car Configurator Virtual Showroom.