thomas selles

• Managed a cross-functional team of Ecommerce, CRM, Content, and Design, aligning strategies to strengthen Decathlon Pro’s brand presence and market positioning. • Developed and executed the new brand platform • Directed commercial activation strategies

• Designed and executed multi-channel CRM campaigns • Deployment of a Customer Relationship Management solution (Salesforce Service Cloud)

• Led the data quality management program, driving better decision-making across the organization. • Coordinated cross-functional teams to implement a Business Intelligence tool, enhancing marketing insights.

• Managed and executed multi-channel marketing campaigns • Developed web marketing initiatives that enhanced online customer engagement • Expanded new business markets (corporate gifts and tourism)

• Managed key accounts • Led a team of 3 sales representatives, coaching and improving sales performance. • Expanded client base through targeted sales initiatives, contributing to Decathlon Pro’s growth in the B2B segment.