Tiffany Mauriange

Activité en parallèle d’une recherche active de poste en communication & marketing. - Création et animation d’un cours sur l’univers du parfum, mêlant théorie et pratique. Objectifs : décrypter le marché, développer un storytelling de marque et construire un plan marketing 360° créatif pour un lancement à l'ISG : février/mars - Membre de jurys de soutenance et de grands oraux (bachelor et master) pour l'ENC et l'ISG Luxe : juin/juillet - Accompagnement d'un groupe d'étudiants et supervision stages ISG (juillet/août/septembre) - Elaboration de deux nouveaux modules de cours pour l'ISG Luxe : art de la vente et stratégie commerciale (septembre-octobre)

- Development of the 360° Branding and Communication Strategy budget oversight - Branding: brand identity overhaul and redefinition of the brand platform to increase impact, boost brand awareness and drive conversion. Initiated two waves of brand awareness studies to track brand perception and growth. - Brand Content: redefinition of the brand platform and creation of an associated content strategy. - Social Media: revamped social media strategy; team coaching on KPIs and performance analysis and content creation. - Public Relations: managed an RFP and selected a new PR partner; defined a new PR strategy; launched two studies with OpinionWay and the associated communication plan — resulting in stronger national media coverage and improved share of voice. - Crisis Communication: designed and led a crisis simulation workshop (theory + live simulation); implemented a key reference document outlining the crisis communication process. - Event & Sponsorships Strategy Supervision: strategy definition and coordination of event and sponsorship initiatives. - Team Management 6-10 people : team leadership with objective setting and performance follow-up. - Member of the Executive Committee

Passionate entrepreneur in the world of sparkling wines, I founded La Pétillance by Maison Mauriange, France’s first multi-bubble boutique, located in Nantes. My vision was to make the world of bubbles accessible to everyone and to offer a unique tasting experience. >> Governance skills in all aspects of business: finance, legal, communication and marketing, retail, and merchandising etc

- Define & supervise the digital strategy on Azzaro brand website, e-business for Mugler e-boutiques & e-retail - Brand platform supervision & projects lead - Global supervision, coordination with key markets (mainly US, FR, UK, BR) - Define & manage & enrich the digital roadmap, user online pathway and supervise content & features strategy & production - Coordination on 360 launches & projects on social media & customer experience - Responsible & define the annual global budget on Mugler & Azzaro - Establish creative & strategic recommendations to improve conversion and engagement - Analyze e-business and awareness performances to optimize & implement new features in an oriented consumer centric way - Team Management > 4 to 5 people

- Elaboration of the digital strategy & TimeToShine brand platform for Azzaro and the global roadmap - Supervision of the brand website relift on Azzaro.com & roll-out of more than 6 versions : +28% of traffic between 2016 & 2017 - Management & elaboration of the WW animation plan (brand and sustainable projects, strategic & tacticals launches etc) on Azzaro.com but for e-retailers - Digital Content supervision & production - Launch of Azzaro Wanted fragrance miniwebsite & experiential digital game & activation - Coordination with key markets and key 360 interface on sustainable projects (Under The Pole partnership) - Performances : follow-up, analyze, recommendations & optimizations on SEO, statistics, UX. - Budget definition & follow-up

Main clients : Moët & Chandon, Dior, Ruinart, Clarins Fragrance Group, Louis XIII Cognac - Creation of strategic & creatives recommendations for 360 launches or brand platform strategy - Full project management, intern coordination, supervision of the social media team, content production. - Main lead projects: On Moët & Chandon & Ruinart: full strategic support on 360 with social media, website, brand content issues. On Dior: launch of an e-retail application with Diorshow. On Louis XIII, full strategic support on social media, 360 launch activation and brand content.

- Full project management : design, UX relift, planning, optimization, conception phase, testing phase, intern coordination, budget follow-up on Coca Cola Entreprise for the relift of a tab application and for the relift on La Banque Postal. fr

-Strong contribution to digital strategy & budget management -Relift & launch of the new brand website (FR & Asian versions) & brand content production -Social networks : establish editorial plan, media campaign management > on Facebook 200 000 fans in one year - launch of Pinterest & Instagram account with strategic brand content plan -Key digital contact for key markets and in intern as a Digital Ambassador -E-PR: launch of the 1st digital influence event & participate to build influenceurs community

GAP YEAR -Contribution to the conception phase of the new E-commerce website -Management of the beauty blog and social networks animation : Facebook & Twitter -Others marketing and communication projects for beauty professional : brand content, shooting organization, event etc

GAP YEAR - Prospecting of financial partners for various conferences with bugdet negociation - Developpment of content conference & support to animate meetings kick-off - Creation & development of media plans and press release