Mathilde Khay

Proxy Product Owner within a multi-brand e-commerce squad supporting Maison Francis Kurkdjian, Givenchy Beauty, Loewe Perfumes and Acqua di Parma. -Own and prioritize the SFCC SFRA product backlog, aligning Group strategic objectives with Maison-specific business priorities. -Act as the primary point of coordination between LVMH Beauty Tech central teams and Maisons, ensuring stakeholder alignment and delivery governance. -Partner closely with LVMH Beauty Tech Delivery Managers to challenge and prioritize roadmaps based on business value, budget, capacity, security and regulatory requirements. -Manage capacity allocation and delivery planning across Maisons, balancing competing priorities and roadmap commitments. -Oversee multi-Maison budget tracking and forecasting to ensure effective resource utilization and investment visibility. -Translate business needs into user stories and acceptance criteria, working closely with business, architecture, development and QA teams in an Agile environment. -Drive releases, continuous improvement initiatives and optimization of e-commerce customer journeys across multiple luxury brands.

Led a cross-functional team of 7 members, covering : Brand, PR, Media, Ecommerce (shopify), Customer Service and VM, driving global omnichannel growth and digital transformation. -Defined and executed a global, multi-channel strategy aligned with business, product and customer experience objectives. -Acted as a key bridge between marketing, product, retail, sales and tech teams, strengthening cross-functional delivery. -Owned brand storytelling and communications across digital and physical touchpoints, including content, influencers, VIP programs and events. -Led media, trade marketing and VM strategies to drive traffic, conversion and performance across channels. -Oversaw global ecommerce and omnichannel journeys (shopify), monitored KPIs and led an ERP/OMS migration to improve integration and scalability.

- Design and implement strategic plan to expand the brand to new markets and to elevate and increase client base - In charge of international Pop up planning and roll out - VIC acquisition strategy, clienteling and CRM for Fine jewelry clients

-Led the customer engagement roadmap for Chloe.com across all international markets (excluding China), aligning CRM, ecommerce and omnichannel initiatives with business priorities. -Acted as the key liaison between business, marketing, IT and external partners, translating customer and commercial requirements into functional specifications and product enhancements. -Managed the evolution of Salesforce Marketing Cloud and Salesforce Service Cloud features supporting CRM, clienteling and distance sales, from requirements gathering through testing and deployment. -Designed and delivered CRM campaigns, customer segmentation and lifecycle activation using Salesforce Marketing Cloud to improve personalization and customer engagement. -Defined and implemented VIC and clienteling journeys by integrating Salesforce Service Cloud and Marketing Cloud into omnichannel customer experiences. -Coordinated UAT, validated new functionalities and supported the rollout and adoption of CRM and ecommerce enhancements across international markets. -Produced performance dashboards and customer insights to monitor adoption, optimize initiatives and support business decision-making. -Co-managed a network of 10 ecommerce ambassadors and coordinated external agencies to ensure successful delivery and continuous improvement of CRM and digital platforms.

As a digital project manager : Various digital consulting missions aiming to conduct digital transformation for the French and international institutional & political sectors (including, website design, community management, content creation…) - Various Research and change management consulting missions in the retail and luxury industry - Conception, animation and follow up of the training programs for international clients - Conception, creation and animation of operational workshops related to Lean startup and Design thinking