TIMOTHÉE BORDET

Client : Campari Group: part-time ecommerce and digital Director (Web, CRO, CRM, data, Ecom, etc.), AI. - Client: Shure: data analysis for the new B2B ecommerce platform. - Client: Adavia/Guide du Frontalier: marketing strategy, digital growth, and lead generation, AI deployment. - Client: Griffon: CRM deployment and new website kick-off, global digital performance, AI team learning.

– Built the entire digital ecosystem to support global growth, scaling D2C revenue from €250K to €4.6M, leading all digital activities across B2C and B2B. – Designed and launched a headless, multi-market e-commerce site (7 languages) for B2C, B2B & B2B2C. – Deployed a full CRM stack (automations, segmentation, lead gen, and lifecycle flows). – Piloted growth and acquisition campaigns across international markets (EU, US, CA) with dedicated agencies. – Created a strong digital foundation in a hyper-growth environment.

– Directed global eCommerce operations across the US and Europe, overseeing 3 websites (.com / .eu / .fr) attracting over 450,000 visitors annually. – Launched and scaled Yuba's D2C business in Europe, defining strategy, managing agencies, and leading execution across UX/UI, merchandising, and growth marketing. – Managed 3 key agencies (performance marketing, development, and design) with a monthly paid media budget exceeding $10K. – Oversaw full digital operations: catalog, content, conversion, data, reporting, and CRO optimization. – Developed the EU B2B reseller portal supporting 400+ international partners. – Implemented advanced CRM and automation programs (abandoned cart, post-purchase, retention, repeat purchase). – Built brand visibility through strategic partnerships with brands, athletes, and cities to strengthen community engagement and awareness.

– Defined and executed the company's multi-channel marketing strategy across digital, print, and trade fairs, driving brand visibility and lead generation. – Led digital growth initiatives: optimized the marketing funnel, launched SEO and SEA campaigns, and delivered a full content plan (2 newsletters/month, 1 blog article/month, bilingual FR/EN video content). – Deployed marketing automation with Intercom, designing customer lifecycle campaigns and automated nurturing flows. – Led product marketing efforts: gathered insights from key clients (TF1, Lagardère, Prisma Media, etc.), defined business requirements and technical specs for the next product version, and collaborated with developers during implementation. – Oversaw website redesign (yuzzitpro.com) and the rollout of new internal tools (Asana, Slack), while establishing company-wide processes for communication, meetings, and reporting. – Recruited and managed a junior marketing associate, fostering an agile, learning-driven culture.

– Webmarketing: SEA and Facebook Ads campaigns, implemented Hubspot and Intercom, Conversion, Growth reporting. – Communication: created a 6-month communication plan, implemented campaigns (print, newsletter, display), made deals and managed service providers. – Partnership management: strategy, negotiation, daily management, reporting with partners such as the French Golf Federation, biggest French golf clubs, websites, magazines etc. – Project management: created a new generation golf competition, deployed our CRM strategy (created the ambassador program, deployed Hubspot, drafted all the Q&A and users's guide (French and English), Customer Success campaings, created the Ambassador Program etc.

– Created the "Lapeyre's graduate program", presented it to the top management. – Handled the group (1400 employees) internal communication plan about "Lapeyre protected online safe". – Conducted an HR audit in the largest Lapeyre's store (140 employees): on site study, interviews, reporting, recommendations and monitoring.