Timothée Saboly

I help international scale-ups bridge the gap between high-level strategy and granular execution. Whether navigating a pivot or accelerating through a growth phase, I provide the leadership and technical framework to scale predictably. Core Expertise: –Strategy: Go-to-Market (GTM) & full-funnel growth architecture. –Performance: Multi-channel paid acquisition (Google, LinkedIn, Meta) + SEO/ GEO. –Retention: CRM, Lifecycle automation, and Lead Scoring. –Data Integrity: GA4, GTM, and custom attribution modeling to ensure data reliability. –Leadership: Structuring high-performing teams and supporting C-suite transitions. When I Intervene: I typically step in during acceleration phases, following leadership pivots, or when internal teams require senior-level execution paired with strategic clarity. Note: While I enjoy the freelance rhythm, I am open to discussing permanent Head of Growth or Marketing Director roles where there is a mandate for high ownership and team-building.

– Lead and implement a joint marketing strategy as well as go-to-market planning, covering all aspects of the marketing mix: merchandising, sales tools, training, media publications, digital, events, etc. – Define the online lead acquisition strategy (SEO, SEA) and manage agencies with a focus on ROI. – Build and strengthen marketing partnerships to influence the visibility of ATL and BTL initiatives. – Leverage data-driven sales, operations, and management strategies to guide and scale marketing campaigns and channel programs. – Identify and develop the necessary marketing assets to support the strategy and promote joint offerings. – Manage budgets and report on key metrics such as expected and actual outcomes. – Track, measure, and analyze the performance of marketing programs. – Lead creative briefing sessions with partners and agencies, with the ability to influence partner and agency leadership. – Act as an expert on both Geotab and partner brands, ensuring that all activities deliver joint outcomes and comply with privacy and data protection requirements.

European leader in B2C solar installations. I managed paid lead acquisition (SEM, Paid social) for Portugal / France / Switzerland / Wallonia

ROI-oriented Digital Marketing & Ecommerce Manager : – Digital Marketing Strategy – Inbound marketing – Growth marketing – CRO – Data driven Marketing

Head of SEO (axa.fr) – Defined SEO strategy for on-page and off-page improvements – Coordinated in-house SEO team (technical, content & netlinking) and external agencies – Monitored Organic Search performance of AXA main lines of business – Advocated for SEO best practices adoption by cross-functional teams, including content and front-end engineering teams – Organised SEO monthly meetings with digital top management Growth Hacker – Defined use cases and nurturing strategy – Managed internal data in relation to PRM – Developed and executed email-based and SMS-based prospect nurturing campaigns (Adobe Campaign & Marketo) – Monitored KPIs and designed scorecards Paid Media Manager (agence.axa.fr / providing B2B leads to AXA agents) – Owned the Digital Marketing Strategy; SEO, PPC, Email, Social, Content, Referral – Manage SEM agencies to ensure on-target performance and continued improvement Personalization coordinator - Adobe Target – Coordinated Adobe Target experts and web designers – Defined and Run dedicated campaigns on axa.fr website

Project Manager (webmarketing) – Pagesjaunes.fr search engine reworking – Defined, tested and optimised the new PagesJaunes search engine version – Coordinated quantitative and qualitative UX testing and optimizations (web and apps) Project Manager – Pagesjaunes.fr business model reworking – Performed ROI and revenues analyses for PagesJaunes Business units incl key accounts – Conducted product pricing analyses on search and content product lines

– Conducted monthly reviews of general and specialized retail activities – Participated in financial auditing of subsidiaries

– Identified investment opportunities and monitored the investment process (meetings with top management, business plan analysis, due-diligence) – Strategic monitoring of the portfolio companies (studies of competition) – Financial monitoring of the portfolio companies (reinvestment, capital decrease) – Administrative and financial monitoring of Orkos Capital

Supply chain optimization