Tmimi Ines

Advanced caching strategies for CI/CD pipeline optimization in Jenkins

Development of a Marketing Automation Platform : Participated in the design and development of a marketing automation platform using the MERN stack (MongoDB, Express, React, Node.js). Analyzed and benchmarked existing tools (Mailchimp, Brevo, HubSpot) to identify key features for the MVP. Defined user personas (marketer, customer, admin) to align the product with user needs. Drafted functional specifications and designed main user flows, such as automated campaign creation. Implemented back-end APIs for managing contacts, campaigns, and workflows, with task scheduling for planned sends. Developed the front-end, including a campaign creation interface and a simple dashboard with statistics and recipient lists. Integrated a simplified workflow editor and an email sending system (via SMTP or SendGrid/Brevo API). Enabled event-driven triggers (e.g., click, open, registration) to automate campaign scenarios. Built tracking features to monitor KPIs (open rates, clicks, bounce rates) with visualization in the dashboard. Conducted end-to-end functional tests and prepared a final product demo at the end of the internship.

Developed the front-end of :a platform that generates interview questions based on an uploaded CV. The platform analyzes the CV and provides customized questions for job interviews.