Technical Support Engineer

Marketing Communications Specialist

Indian summer

The goal of this redesign was to improve the navigation and visual style of the site, thereby increasing conversion.

Web Design

UI Product Design

Indian summer website redesign

ivorypay

<h2>Project overview</h2><p>Duffle app is a cryptocurrency wallet that lets individuals store and manage their digital assets. The mobile app offers a seamless way to send and receive cryptocurrencies using Duffle tags -eliminating the hassle of wallet addresses. Users can also make payments for subscriptions and utilities using their crypto card.</p><h2><br>Links</h2><ul><li><p>Live link: <a target="_blank" rel="noopener noreferrer nofollow" href="www.getduffle.io">https://getduffle.io/</a></p></li><li><p>Figma URL: <a target="_blank" rel="noopener noreferrer nofollow" href="https://tinyurl.com/3tpwpehj">https://tinyurl.com/3tpwpehj</a><br></p></li></ul><h2>Problem Statement</h2><p>Users needed a simplified, secure, and intuitive way to make crypto payments and transactions without the complexity of traditional financial systems. Many crypto payment apps are complicated.</p><p>We needed to create an app that is:</p><ul><li><p>Easy to use</p></li><li><p>Secure</p></li><li><p>Visually appealing</p></li><li><p>Fast and reliable<br></p></li></ul><h2>Solution</h2><p>Duffle was designed to be simple, intuitive, and accessible. The app allows users to:</p><ul><li><p>Send and receive crypto in a few clicks</p></li><li><p>Track transactions in real-time</p></li><li><p>Manage multiple wallets in one place</p></li><li><p>Convert crypto with minimal effort<br></p></li></ul><h2><strong>User Research</strong></h2><p>To understand the pain points and expectations of crypto users, we conducted:</p><ul><li><p><strong>User Interviews</strong>: Spoke with crypto traders, merchants, and fintech users to understand their pain points.</p></li><li><p><strong>Competitive Analysis</strong>: Analyzed leading crypto payment apps such as Binance Pay, MoonPay, and BitPay to benchmark best practices.<br></p></li></ul><h2><strong>Key Findings</strong></h2><ol><li><p>Users wanted <strong>fast transactions</strong> with minimal steps.</p></li><li><p>Security and transparency were major concerns.</p></li><li><p>The need for a <strong>simple, clean UI</strong> that appeals to both crypto-savvy users and newcomers.<br></p></li></ol><h2>Key Features</h2><ul><li><p><strong>Seamless Wallet Integration</strong> – Users can connect external wallets and manage multiple cryptocurrencies.</p></li><li><p><strong>Fast Transactions:</strong> Send and receive crypto instantly.</p></li><li><p><strong>Security Features:</strong> Multi-layer security for safe transactions.</p></li><li><p><strong>Minimalist Dark UI</strong> – Reduces eye strain while maintaining a premium feel.</p></li><li><p><strong>Transaction History &amp; Insights</strong> – Provides clear, categorized breakdowns of past transactions.<br></p><h2>Hi-Fi wireframes</h2><div class="image-container"><div class="image-row-wrapper"><div class="image-wrapper"><img src="https://cdn.collective.work/cmeq8yoqfgj6s5tkncwaxbw9t.webp"><div class="image-overlay"></div></div></div></div><h2>Conclusion &amp; Lessons Learned</h2></li><li><p>Simplicity is key—crypto users want a straightforward experience.</p></li><li><p>Security should be visible to build trust.</p><h2></h2></li></ul>

Duffle app  comes with an enhancing usability and visual appeal. Duffle is a revolutionary mobile crypto payment wallet designed for hassle-free spending and management of digital currencies. With Duffle, individuals can effortlessly make purchases on any platform integrated with the Ivorypay crypto payment gateway, offering a seamless transaction experience.

Design Thinking

UX Product Design

Duffle App: Crypto payment app

<h2>Project overview</h2><p>Ivorypay is a cryptocurrency payment gateway that enables businesses to accept payments for goods and services in stable cryptocurrencies. The project aimed to create a user-friendly and efficient platform for processing crypto payments, ensuring smooth onboarding, transaction transparency, and high conversion rates.</p><p></p><h2>The Problem</h2><p>The rise of cryptocurrency led to an increasing demand for seamless, secure, and user-friendly payment solutions. Businesses needed an easy way to accept crypto payments without dealing with volatility or complex blockchain transactions.</p><p>Cross-border payment in Africa remains one of the most expensive in the world. Between 8 and 10 percent of each transaction's value disappears in fees, amounting to almost USD$4.7 billion lost from the continent in expenses—a significant figure by any measure.</p><p>Though new digital payment solutions have attempted to address this problem, they remain expensive and limited by various countries' foreign exchange restrictions. For example, in Nigeria, the central bank imposed a $100 limit on debit cards for all dollar-based transactions, severely restricting online payments.</p><p></p><h2><strong>Objectives</strong></h2><ul><li><p>Design an intuitive crypto-payment gateway for businesses.</p></li><li><p>Develop a dashboard for merchants to track transactions, manage payments, and withdraw funds.</p></li><li><p>Ensure seamless onboarding and smooth user experience.</p></li><li><p>Establish a strong and modern brand identity.<br></p></li></ul><h2>Solution</h2><p>Ivorypay's crypto payment gateway streamlines transactions for businesses by enabling seamless payments in stable cryptocurrencies, both locally and internationally. The platform reduces fees and bypasses foreign exchange restrictions, giving over 50 million crypto holders a practical way to spend their digital assets.<br></p><h2>Competitor Analysis</h2><p>I analyzed competitors such as <strong>BitPay, Fluidcoins, and NOWPayments</strong> to identify industry best practices and areas of improvement<br></p><h2><strong>Key Findings</strong></h2><ul><li><p>Users wanted <strong>real-time transaction tracking</strong> and <strong>transparent fees</strong>.</p></li><li><p>Many found crypto payment gateways complex and hard to integrate.</p></li><li><p>Merchants needed <strong>multi-currency support</strong> and an easy-to-use dashboard.<br></p></li></ul><h2>Process flow diagram</h2><p>I created this flow to show the sequence of steps, decisions, and activities in a process from start to finish.</p><div class="image-container"><div class="image-row-wrapper"><div class="image-wrapper"><img src="https://cdn.collective.work/cmeq9gp8mgw445zjt38jl88n1.svg"><div class="image-overlay"></div></div></div></div><h2>Branding &amp; Visual identity</h2><ul><li><p><strong>Color Palette:</strong></p><ul><li><p><strong>       - Primary:</strong> #02084b (Blue)</p></li><li><p><strong>       - Secondary:</strong> #cc9933 (Gold)</p></li></ul></li><li><p><strong>Typography:</strong><br>       - <strong>Rubik</strong> is used for headings, because it balances professionalism and friendliness, making it suitable and versatile which adds a sense of sophistication with its elegant serif style.<br>        - <strong>Karla</strong> is used for body text, providing a clean, modern contrast and contemporary look, making it ideal for modern web and app interfaces.</p></li><li><p><strong>Logo &amp; Icons:</strong></p><p>       - The logo embodies <strong>trust, innovation, and seamless transactions</strong> which uses blue and gold</p></li></ul><p></p><div class="image-container"><div class="image-row-wrapper"><div class="image-wrapper"><img src="https://picayune-fir-814.notion.site/image/attachment%3A57883cc3-a240-4942-8656-5f54c4c23400%3ATransactions_details.png?table=block&amp;id=1aec1ce4-d49d-8009-80e0-c6505951e3a0&amp;spaceId=993ce048-71d2-4bc4-89a5-2cac16ebb251&amp;width=580&amp;userId=&amp;cache=v2"><div class="image-overlay"></div></div></div></div><div class="image-container"><div class="image-row-wrapper"><div class="image-wrapper"><img src="https://picayune-fir-814.notion.site/image/attachment%3Af3a1a379-534f-46d2-a465-b00bd1eab06f%3ATransactions.png?table=block&amp;id=1aec1ce4-d49d-8018-95ab-cc229d087cea&amp;spaceId=993ce048-71d2-4bc4-89a5-2cac16ebb251&amp;width=670&amp;userId=&amp;cache=v2"><div class="image-overlay"></div></div></div></div><h2><strong>Conclusion &amp; Lessons Learned</strong></h2><p>Working on Ivorypay highlighted the critical role of user-centric design, intuitive navigation, and strong branding in fintech crypto solutions. The project effectively simplified crypto payments for businesses without compromising security or scalability.</p>

Product Management

Ivorypay - Crypto payment gateway

Ivorychain technologies

<p>Dreambill simplifies employee management tasks - like payroll, scheduling, time tracking, benefits, and hiring</p><ul><li><p><a href="https://dreambill.io/" rel="noopener noreferrer nofollow" target="_blank">https://dreambill.io/</a></p></li></ul>

Toluwanimi Akindahunsi

Product Designer | SaaS & UX | UI designer

Recommended by

About me

Work experience

ivorypay

Lead Product designer & Product manager

Founding Product Designer

UI/UX Design Specialist

UI/UX Designer

Freelance Product Designer

UI/UX Design intern

IT support and Software Engineering intern

Software Engineer Intern

Education

Obafemi Awolowo University

Université de Technologie de Compiègne (UTC)

Licenses & certifications

Graduate Member Nigeria Society of Engineers

DIGITAL SKILLS: USER EXPERIENCE, ACCENTURE

Jobberman Soft-skills Training

WIRE-FRAME PROTOTYPING WITH FIGMA: A BEGINNER'S GUIDE

Portfolio

Indian summer website redesign

Indian summer

Duffle App: Crypto payment app

ivorypay

Ivorypay - Crypto payment gateway

ivorypay

Dreambill - Employee management

Ivorychain technologies

Talents

Recruiters

About

Toluwanimi Akindahunsi

Product Designer | SaaS & UX | UI designer

Recommended by

About me

Work experience

.css-171onha{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;gap:4px;}ivorypay

Lead Product designer & Product manager

Founding Product Designer

UI/UX Design Specialist

UI/UX Designer

Freelance Product Designer

UI/UX Design intern

IT support and Software Engineering intern

Software Engineer Intern

Education

Obafemi Awolowo University

Université de Technologie de Compiègne (UTC)

Licenses & certifications

Graduate Member Nigeria Society of Engineers

DIGITAL SKILLS: USER EXPERIENCE, ACCENTURE

Jobberman Soft-skills Training

WIRE-FRAME PROTOTYPING WITH FIGMA: A BEGINNER'S GUIDE

Portfolio

Indian summer website redesign

Indian summer

Duffle App: Crypto payment app

ivorypay

Ivorypay - Crypto payment gateway

ivorypay

Dreambill - Employee management

Ivorychain technologies

Talents

Recruiters

About

ivorypay