Tom Raymond Wolff

Am in charge of: - Leading the product strategy and vision for PopLab*, LDE’s flagship EdTech solution - Driving product discovery to identify user pain points, validate needs, and define high-impact features - Structuring and scaling agile methodologies to streamline development and cross-team collaboration - Managing and mentoring a multidisciplinary team (product, dev, CS, marketing, sales), with full HR ownership including hiring, onboarding, and team development - Integrating AI-driven features and internal tools to optimize workflows and improve both teacher and team efficiency - Coordinating with institutional and regional partners to ensure product-market fit and long-term adoption - Making data-driven decisions using analytics, heatmaps, and qualitative feedback to continuously improve the platform - Supporting business growth by identifying new opportunities, markets, and strategic partnerships * PopLab is an all-in-one, end-to-end platform designed to help teachers spend less time searching for content or building tools, and more time focusing on teaching.

Was in charge of: - Overseeing CET's main platform (Ofek - myofek.cet.ac.il) - Managing the Learning and Content Management System (LMS & CMS) - Analyzing data, heatmaps, and feedback to improve product performance - Architecting and deploying API-based AI tools to enhance workflow efficiency - Leading product/feature lifecycle from ideation to launch, meeting budget targets - Driving company growth by optimizing features and identifying new opportunities - Collaborating with the pedagogical team to align the platform with educational goals - Conducting market research and user testing to align with customer needs and trends - Ensuring seamless implementation of product enhancements with the development team - Collaborating with outbound teams to refresh the platform's brand identity and user interface - Regularly meeting with users (teachers, parents, childrens) for feedback (Voice of the Customer) - Leading a 10-member cross-functional team using Agile methodologies (UX/UI, Dev, QA, Marketing, Sales)

Was in charge of: - Leading the development of the company's B2B SaaS product; - Building UX, UI, User Flows, Customers' Journey, PRDs and Roadmaps; - Conducting intensive market research and interviewing design partners; - Communicate insights, documentation, requirements, scope and deadlines to C-level suite; - Facilitating an agile environment, working across 3 teams to launch MVP and retrieve user feedback.

LAMA is an Ed-Tech SaaS venture I established after self-learning fundamentals of product architecture (Market Research, UX, UI, A/B Testing, GTM strategies and more). LAMA has organically reached 15K users with over 500 paying members in one year since launched. Am in charge of: - Building UX, UI, User Flows, Customers' Journey, PRDs, Roadmaps; - Managing outsourced Product, R&D, and Marketing teams globally; - Managing funds, users/customers/investors relationship and day-to-day activity; - Analyzing Platform Performances (Google Play Console ,Apple Store Connect, MongoDB, FireBase, Twilio, Sendgrid, GCP, G-Suite...).

During Reichman University's CO-OP Summer Program, I took part in the Customer Success team at Growth-X. Was in charge of: - Analyzing customer’s behaviors; - Extending Growth-X’s average CLV; - Managing customer’s LinkedIn profile; - Increasing Growth-X’s conversion rate; - Running campaigns through Sales Navigator.

Was in charge of: - Meeting and exceeding monthly KPIs and quota; - Engaging with customers to create friendly and interesting customer-centered conversations; - Resolving conflicts using strategic and tested conversational tactics in Hebrew/English/French.