Tomi Robert Gatitu
Digital Designer @ Hogarth | Logo and Brand Identity Designer, Multi-Channel Production, AI
Salary / Daily rate
Bucharest, Romania
Freelance, open to permanent contract
Can come onsite
Skills
Languages
About me
Intro
Through my work at Hogarth and my independent projects at GTRobert Design, I contribute to creating visually compelling brand identities and digital experiences. With expertise in digital designs, production, and the integration of AI, I am committed to producing impactful designs that align with brand strategies and engage audiences across platforms. As a Digital Designer at Hogarth for the past 3 years, I specialize in delivering high-quality digital designs and production work with a strong focus on localization, attention to detail, and adherence to established guidelines. My role involves creating design systems and assets that adhere design systems or guidelines, while also collaborating with project managers to create and adapt assets that maintain consistency in font usage, color profiles, and file structuring while ensuring alignment with localization standards for top brands like Coca-Cola, Lenovo, Motorola, etc.
Work experience
Brand Identity Designer
GTRobert Design
Dec 2019 - Present
6 years 11 months
Bucharest, Romania
Projects working with small to corporate businesses starting from simple to complex logo design projects or complete brand strategy, brand identity & brand guidelines. UI/UX design work projects based on research, wireframing and prototyping, for web and mobile visually appealing apps with clean design and ease of user experience. Branding design for multi-channel production on digital for web (social media posts, marketing materials, Ads, Videos) and print (promotional materials, banners for events, flyers, presentations) preparing final materials for delivery.
Hogarth
Nov 2022 - Present
4 years
Bucharest, Romania
Digital Designer
May 2025 - Present
1 year 6 months
Bucharest, Romania
Managing design projects for multiple brands/clients offering and being responsible for the design output for marketing and promotional campaigns assets by translating briefs into clean assets. Receive briefs from the Project Managers and be able to convert an existing brand guidelines into a specific language while maintaining consistenciy within brand identity and design system in place. Creating designs for landing pages or newsletters, presentations. Adhere to an exact and established graphic production process which includes maintaining consistency in font usage, colour profiles, filename conventions, structuring of archived assets, and handing off of new assets and templates. Be able to practice localization guidelines and actively be on the lookout for any asset that falls out of given guideline. Professional business relation and a great attention to details for the process management, tasks and further feedback while communication with Project Managers, Account Managers and direct client contacts.
Digital Designer
Aug 2024 - May 2025
10 months
Bucharest Metropolitan Area
Working in direct communication with Hogarth Dubai team on "Visit Qatar" account brands, offering and being responsible for the design output. Receive localization briefs from the Project Managers and be able to create or convert an existing Photoshop asset into a specific language while maintaining the original level of quality and detail. Adhere to an exact and established graphic production process which includes maintaining consistency in font usage, colour profiles, filename conventions, structuring of archived assets, and handing off of localised assets. Be able to practice localization guidelines and actively be on the lookout for any asset that falls out of given guideline. Professional business relation and a great attention to details for the process management, tasks and further feedback while communication with Project Managers.
Digital Designer
Jan 2023 - Jan 2025
2 years 1 month
Bucharest, Romania
Working on multiple TCCC account brands, offering and being responsible for the design output. Receive localization briefs from the Project Managers and be able to create or convert an existing Photoshop asset into a specific language while maintaining the original level of quality and detail. Adhere to an exact and established graphic production process which includes maintaining consistency in font usage, colour profiles, filename conventions, structuring of archived assets, and handing off of localised assets. Be able to practice localization guidelines and actively be on the lookout for any asset that falls out of given guideline. Professional business relation and a great attention to details for the process management, tasks and further feedback while communication with Project Managers.
Digital Designer
Nov 2022 - May 2024
1 year 7 months
Bucharest, Romania
Working on Migros account being responsible for the design output of all the digital in-store and marketing campaigns assets. Receive localization briefs from the Project Managers and be able to create or convert an existing InDesign asset into a specific language while maintaining the original level of quality and detail. Adhere to an exact and established graphic production process which includes maintaining consistency in font usage, colour profiles, filename conventions, structuring of archived assets, and handing off of localised assets. Be able to practice localization guidelines and actively be on the lookout for any asset that falls out of given guideline. Professional business relation and a great attention to details for the process management, tasks and further feedback while communication with Project Managers.
Digital Designer
Amazon
Oct 2021 - Oct 2022
1 year 1 month
Iași, Romania
DIS departament as an Sr. Digital Imaging Specialist taking care of projects related to Amazon images and products updates and modifications, presentations and key visual design, working closely with worldwide Amazon Studios. Taking care of daily tasks with excellent process management regarding compliance to deliver according to established SLAs and KPIs.
UI/UX Designer
Qualia Vision
Sep 2019 - Mar 2020
7 months
Iași, Romania
Websites design (for desktop/tablet/mobile), applications and dashboards; Doing research and creating wireframes, testing mockups and prototypes that lead to intuitive and visually appealing user experiences; Identifying design problems and devise elegant solutions; Collaborating with other team members and stakeholders.
Senior Graphic Designer
Testronic Romania
Aug 2018 - Jul 2019
1 year
Bucharest, Romania
Managing graphic design responsabilities for offline and online promotions for Whyttest (part of Testronic); Creating designs from scratch for in-house promotion materials; Creating designs from scratch for the social media accounts updates; Preparing materials for online & offline conventions and events.
Graphic Designer
Time In Bistro
Sep 2015 - Aug 2017
2 years
Bucharest, Romania
Creating designs from scratch, materials required for the restaurant promotional campaigns and menu for the location; Creating the banners for social media accounts; Creating campaign designs for the weekly and monthly events promotion at the restaurant location and for online social media events updates; Updates and maintenance of the restaurant website.
Founder
Creatiki Design
Mar 2013 - Mar 2015
2 years 1 month
Bucharest, Romania
Created a graphic design studio where the plan was to gather friends from different specialisation areas into a full stack studio of services but ended up not having the succes we hoped for in the short-term and sadly was forced to disband the project.
Marketing Research Specialist
I.R.S.O.P.
Jul 2010 - Jul 2013
3 years 1 month
Bucharest, Romania
Marketing research specialist for strategies, testing and researching analytics data, usage and opinions for products and services in the sales industry for products and services using online and offline mediums. Elaborating strategies for the online and offline campaigns of clients promotional events; Operating online and offline interviews regarding the way of use in correlation to the specific demographics as targeted for the projects.
QA Analyst
Electronic Arts
Sep 2008 - Mar 2009
7 months
Bucharest, Romania
QA Testing for the ongoing game design projects of the company by using a great attention to detail, concentration and constant communication skills to identify and report over thouroughly all the issues encountered. Succesfully finishing tasks; testing software on multiple platforms; checking software and utilisation regarding correct functioning and if something was faulty had to create a report and thouroughly mention all the aspects, also providing visual and audio records of the errors.
Education
Universitatea Româno-Americană din București
Master of Laws (LLM), International Business Trade and Administration
2012 - 2013
1 year 1 month
Universitatea Româno-Americană din București
Bachelor of Laws (LLB), Law
2008 - 2012
4 years 1 month
Colegiul National I.L. Caragiale din București
High School Diploma, Literature
2004 - 2008
4 years 1 month
Licenses & certifications
Communicating with Diplomacy and Tact
Issued: Sep 2022
Developing a Learning Mindset
Issued: Sep 2022