Toni DOS SANTOS

B2B Product & Growth | Saas Founder

Salary / Daily rate

Paris, France

Freelance

Can come onsite

Skills

Product ManagementGo-to-marketLead GenerationAIScrapingData VisualizationProduct MarketingLLMs / Large language modelsHTMLPythonProduct StrategyNo-code AutomationsStrategy & ConsultingMakeNotionAirtableUser ResearchData AnalysisHotjarProject Management (PMO)ZapierJiraGoogle AnalyticsNo-code ApplicationsGrowthOutboundMarketing StrategyEmailingCoaching

Languages

French (Native)Portuguese (Native)English (Fluent)Spanish

About me

Intro

I help B2B companies to build, launch, and scale products that sell Go from vision to revenue faster through actionable Product Management & Growth 🛠️ 🔍 Founder of buska.io (B2B SaaS) 📨 Co-founder of The Product Courier (1400+ Community about AI for Product Teams)

Links

Work experience

Senior B2B Product & Growth

Freelance

Nov 2023 - Present

3 years

Remote

Struggling with the growth or launch of your B2B SaaS Product ? I can help you with your Product Development to build fast, iterate,get your first customers. I've been in B2B for over 15 years, worked in Sales, Marketing, Support, Product, Strategy, I launched my own SaaS buska.io I can give you guidance through advisory calls I can "build with you" hands on with a Project package or Fractional work

Co-Founder & writer

The Product Courier

Mar 2024 - Present

2 years 8 months

Remote

84% of CPOs consider mastering AI as a crucial skill for Product Managers in the next 3 years. We built this community to share quality resources to help Product Teams leverage AI in the work - Curated library of prompts - Tutorials for Use Cases - Slack Community - Videos and tips - Weekly Newsletter ... Using various growth strategies, we went from 0 to 1000 subscribers within 100 days. Check it out at https://www.theproductcourier.com

Founder & Product

Buska 🔍

Aug 2023 - Present

3 years 3 months

69340 Francheville, France

Convert social mentions to leads. Built it from idea to #3 Product of the Day on Product Hunt in 45 days. First paying customer within 48h of launch.

Product Manager

lemlist

Feb 2023 - Sep 2023

8 months

We help businesses and lead Agencies start conversations with their prospects thanks to ultra-personalization at scale.

Product Manager

lempire

Jan 2023 - Sep 2023

9 months

Descriptif Working to make the core product - lemlist - even better by leveraging AI to bring the most value to customers : - make the right bets on my scope - deliver value to users & to the Company - collect and analyze feedbacks through continuous user feedback loops - monitor product KPIs and take Data informed decisions - work closely within the Building Trio and align with all stakeholders in squads - Participate in the refinement of the Product Strategy - Define and Coordinate Go To Market Launch strategies

Product Manager @Blablacar 🚙

Noé

Nov 2022 - Dec 2022

2 months

Paris, France

🚙 I worked for a month for @Blablacar, on the following Roadmap problem : « How to increase the success trip rate for newbie drivers ? » 🎯 Product strategy and problem framing : - Data (Excel, SQL, Python) on Blablacar Datasets - Data Analyse of 10K App Reviews, - User research (25 User Interviews) 🥇 I Prioritized problems based on impact on chosen metrics, and tech cost ( MoSCoW) 🤖 I Prototyped (Figma) and iterated on 3 solutions with the highest impact on the KPI relevant to our problem 📝 Covered specs (Jira), delivery processes with the Lead Dev & defined a Rollout strategy 🖥️ Final Presentation to Kevin Aguiri, Senior PM @Blablacar and Guillaume Parra, Product Designer @Blablacar

Manager - Startup Advisor

Credit Du Nord - Société Générale Group

Jan 2022 - Nov 2022

11 months

Paris, France

I was Branch Manager and Startup Advisor for the Bank : - I worked closely with 250 Startups on their financial needs - I managed 2 Startup Advisors - I sharpened my Product Sense by studying > 200 business models of Startups looking for a loan - I became an Expert on the French Startup Ecosystem - I managed Partnerships for our clients (Incubators, Tech Lawyers, Brokers, VC ...) - I analysed and validated Post Seed (> 700K€) & Post A Series loans - We managed Capital Deposits and Capital increases within 3 working days ✅ ➡️ PNB YtoY : 140 % ✅

Head of Product - Small & Medium Businesses

Banque BCP - BPCE Group

Sep 2019 - Jan 2022

2 years 5 months

Paris, France

I was Responsible for Refining and structuring the services and products dedicated to SMB and Corporate Clients. I led the following missions: 🎯 Discovery: Define the Target audience and SMB persona through extensive market research, data analysis and client interviews 🎯 Product Strategy & Roadmap prioritization 🎯 Delivery and Product Launch of several products : - Employee Savings : ✅ Sales x 50 - Loan Guaranteed by State - PGE : ✅ Creation and launch within 2 weeks ✅ XXX M€ loans - E-Commerce solutions : Launch of 3 complementary solutions (Contactless, BNPL, E commerce) - PSD2 Solutions : successful delivery (Roadmap, QA testing, rollout plan) of secured authentication services - Coordination / Budget and Planning of technical dev. with the IT Team - Product Team Management 🎯 Product Marketing : - Coordinating the Product Roadmap and Communication roadmap - Drafting the "message" for each product - Creating the internal supports (sales Decks, Documentation, Trainings, FAQ ...) - Creating the external supports (Webpage, Sales Ads, Print...) 🎯 Internal Products - I led the redesign of the validation process for product launches : creating validation flows in Teams ✅ reduced the validation time X2

Credit du Nord - Société Générale Group

Sep 2013 - Aug 2019

6 years

Vétheuil, France

Corporate Account Executive - Innovation

Jul 2016 - Aug 2019

3 years 2 months

Vétheuil, France

Management and development of a client portfolio of 100 Small & Medium Corporates (Sales Revenues > 2 M€), specialized in "Innovative Companies" ✅ Portfolio Revenue evolution (PNB) : +136 %

Bank advisor

Feb 2014 - Jul 2016

2 years 6 months

Nordirect Remote Branch - Paris

For 2 years, I handled a portfolio of 150 Patrimonial clients for the Bank's Remote Branch ✅ Portfolio Dev : 12% growth in 2015

Assistant - Service Expert Immobilier

Feb 2015 - Jun 2016

1 year 5 months

Banque à Distance - Paris

J'ai contribué à la création d'un service dédié au montage de prêts immobiliers incluant des prêts réglementés pour les agences du Groupe Crédit du Nord. 🏠 Market research : j ai mené des études de marché et recherches techniques pour monter en compétence sur l’expertise sur les prêts réglementés. 🏠 KPI Tracking : J'ai développé un outil interne de suivi des dossiers et de reporting d'activité 🏠 product Marketing : J'ai créé des supports de formation et process de traitement des prêts réglementés pour les collaborateurs du service

Conseiller Multimédia

Sep 2013 - Jun 2016

2 years 10 months

Banque à Distance - Paris

Gestionnaire de relation client à distance : - Prospection téléphonique et prise de RDV auprès de professionnels et entreprises - Connaissance des produits bancaires et procédures de qualité et risque - Activité de RTO pour les demandes d'ordres de bourse

Booker - Chargé de production

Giro Music

Feb 2011 - Aug 2013

2 years 7 months

Athis-Mons, France

💻 Organisation de tournées/concerts : - Vente en France et à l'international - Suivi de budget et plannings - Etablissement des contrats - Gestion de la logistique et régie(voyages/hébergement/technique) - Mises à jour de base de données des lieux de spectacle 📖 Communication - création du site web de la structure - création de sites web pour les artistes (Lionel Belmondo,Kora Jazz) - community management (Twitter, Facebook) - création de visuels (affiches,bâches,cartes de visite,brochures...) 💿 Coordination de production d'albums (Adrien Moignard, Kora Jazz Band, Marcel Loeffler) - suivi de budget - relations fournisseurs (studios,ingé-son...) - suivi logistique & régie - suivi administratif (contrats musiciens...) 🎸 Production de concerts (new Morning, Cigale...) - Budgets - Suivi logistique & régie 𝘈𝘳𝘵𝘪𝘴𝘵𝘦𝘴 : 𝘒𝘰𝘳𝘢 𝘑𝘢𝘻𝘻, 𝘛𝘳𝘪𝘰 𝘌𝘴𝘱𝘦𝘳𝘢𝘯ç𝘢, 𝘎é𝘳𝘢𝘭𝘥𝘪𝘯𝘦 𝘭𝘢𝘶𝘳𝘦𝘯𝘵, 𝘓𝘪𝘰𝘯𝘦𝘭 𝘉𝘦𝘭𝘮𝘰𝘯𝘥𝘰, 𝘊𝘺𝘳𝘪𝘭𝘭𝘦 𝘈𝘪𝘮é𝘦, 𝘈𝘥𝘳𝘪𝘦𝘯 𝘔𝘰𝘪𝘨𝘯𝘢𝘳𝘥...


Education

Noé

Product Management Certification, Product Management

2022 - 2022

2 months

DataScientest.com

Data Analyst, Data Science

2020 - 2021

8 months

Grade: Double Certification Université Paris 1 Panthéon Sorbonne & DataScientest

IAE Caen

Master 2 (M2), Chargé d'affaires entreprises & Institutions

2015 - 2016

1 year 1 month

Grade: Validé

Paris-Sud University (Paris XI)

Maîtrise, Economie

2014 - 2015

1 year 1 month

Grade: Mention Bien (14,2)

University of Paris I: Panthéon-Sorbonne

Licence, Economie & Sociologie

2005 - 2007

2 years 1 month

Lycée Hélène Boucher


Licenses & certifications

MOOC La révolution FinTech

Issued: May 2025

Certified by Unow

MOOC INNOVATION DE RUPTURE

Issued: May 2025

Certified by Unow

MOOC Analyse Financière

Issued: May 2025

Certified by First Education Online - US

AI Bootcamp

Issued: Feb 2024

Certified by NoCode.ai

Initiation to No Code

Issued: Jan 2024

Certified by Contournement

Co-Pilot for Microsoft 365 Learning Path

Issued: Jan 2024

Certified by Microsoft

AI for Product Management

Issued: Jan 2024

Certified by Pendo.io

Generative AI for Product Managers

Issued: Dec 2023

Certified by LinkedIn

Launch with AI - Growth Marketing Pros

Issued: Nov 2023

Certified by Solveo Co

Introduction to Large Language Models

Issued: Jul 2023

-

Introduction to Generative AI

Issued: Jul 2023

-

Multichannel Outreach Certificate

Issued: Mar 2023

Certified by lemlist family

Build a Mobile App on Glide

Issued: Feb 2023

Certified by Coursera

Personal Branding School Certificate

Issued: Jan 2023

Certified by lemlist family

Jira Fundamentals Badge

Issued: Nov 2022

Certified by Atlassian

Digital Marketing Certified

Issued: Nov 2022

Certified by HubSpot Academy

Confluence Fundamentals Badge

Issued: Nov 2022

Certified by Atlassian

Gestion de projet Agile

Issued: May 2019

Certified by OpenClassrooms

MOOC BLOCKCHAIN

Issued: Nov 2017

-

Big Data Foundations 101

Issued: Sep 2016

Certified by IBM

The best place to find your next move

© 2026. All Rights Reserved.