Toni Galbis
Senior Digital Analytics Engineer | GTM & GA4
Salary / Daily rate
Valencia, Spain
Freelance
Can come onsite
Skills
Languages
About me
Intro
Digital Analytics specialist with 10+ years implementing GA4, GTM, and BigQuery solutions across enterprise clients. Currently Analytics Engineer at Ayesa and Associate Professor at The Valley, delivering data tracking implementations and strategic measurement frameworks. Expert in server-side tagging and conversion optimization, helping businesses enhance digital strategies through precise data collection and actionable insights.
Work experience
Analytics Engineer | Technical Digital Analyst
Ayesa
Nov 2023 - Present
3 years
Remote
• Development of tasks focused on the implementation of data collection tools in digital environments through Google Analytics, Firebase, Google Tag Manager, Google BigQuery, etc. • Development of strategic measurement plans according to business requirements. • Validation of web/app environments to ensure data quality and compliance with business requirements.
[Freelance] Digital Analytics | Web Development | Teaching 🎓
Toni GalbisFreelance
Apr 2019 - Present
7 years 7 months
Remote
My core goal is to help other professionals and business to reach better results in their digital strategies through my experience and knwoledge in: • Digital Analytics (Google Tag Manager, Google Analytics 4, Looker Studio, BigQuery, SQL, Server-Side Tagging, Firebase) • Web Development focused on better conversion rates (HTML5, CSS3, jQuery, VueJS, WP, Adobe XD) If you think we can improve your results together, don't hesitate to contact me 🤟🏻
The Valley Digital Business SchoolFreelance
Jun 2022 - Present
4 years 5 months
Madrid, Spain
Digital Analytics | Associate Professor
Oct 2023 - Present
3 years 1 month
Madrid, Spain
Offering courses as a professor in Data Analytics programs: • Online and in-person sessions • Company courses • Tutoring for final Master projects • Mentoring programs
Digital Analytics Professor in Big Data National Programs 'Actualízate' and 'Hackea tu futuro'
Jun 2022 - Oct 2023
1 year 5 months
Ballymacrown, Spain, Co. Cork, Ireland
Professor in 'Web Analytics' module for Big Data course in the national programs 'Actualízate' and 'Hackea tu futuro' promoted by red.es
Analytics and Tagging Specialist | Contractor
Accenture SongFreelance
Mar 2024 - Dec 2024
10 months
Remote
Contractor experience working for a multinational telecommunications company based in Spain. • Define web tracking for business and marketing needs. • Building tracking plans for software development teams. • Technical implementation through GTM. • Perform QA tests to ensure data quality and accuracy. • Support in Data Viz through Looker Studio and BQ.
Analytics | CRO | Marketing Automation
Digitis
Nov 2016 - Mar 2019
2 years 5 months
Valencia, Spain
Conversion Analysis and Optimization. Design of Customer Journey, Marketing Funnels and development of strategies: • Lead Generation • Lead Nurturing • Lead Scoring • Progressive Profiling Support in content creation, HTML and CSS layout for email marketing and result-oriented web design. Supervision of PPC campaigns and SEO strategies.
SEO | Web Content Management
CAR MAGAZINE SPAIN
Oct 2015 - Dec 2016
1 year 3 months
Pozuelo de Alarcón, Madrid, Spain
Design and development of SEO strategy. Creation and content optimization.
Content Assistant (Internship)
Omroep Leo
Dec 2014 - May 2015
6 months
Leeuwarden, Netherlands
Create and manage multimedia contents for web, social media and radio
Education
Idecrea | Escuela de diseño y creación digital
Front-End Development Master
2021 - 2022
10 months
HTML5, CSS3 JS ES6 API REST Bootstrap SASS Wordpress Vue JS
Universitat Politècnica de València (UPV)
Audiovisual Communication Degree, Audiovisual, Digital Content, Multimedia
Grade: http://www.upv.es/
Ability for analysis and critical thinking, creative talent, audiovisual language, easy adapting to multimedia communication and upcoming technological environment. Predisposition to innovate through different communication and digital channels
Growit School
Growth Hacking, Growth Marketing
Grade: https://www.growthhackingcourse.io/
Intensive course in which I've been lucky to go deeper on such interesting aspects as: • Data Drive Business • A/B Testing • Lead Generation • Growth&Sales Machine • AARR Funnels
Devesa Bilingual School
Secondary and high school
www.ladevesacarlet.es
IES Henri Matisse
Técnico Superior en Realización Audiovisual, Audiovisual Communication
Grade: http://ieshenrimatisse.es
Coordination and TV Production. Learning of direction and postproduction projects.
NHL Hogeschool
Communication & Multimedia Design, Digital communicacion and multimedia content
Grade: https://www.nhl.nl/
Creation and distribution of crossmedia and transmedia storytelling content
Licenses & certifications
Google Analytics Certificate
Issued: Jan 2026
Server-side Tagging In Google Tag Manager
Issued: Oct 2024