Toure Maëva

Client: Bioderma France Support for the launch of a new product campaign for 2026. - Influence project management: identification of key campaign profiles, contacts, relationship management and budget negotiations. - Work on the campaign localisation strategy in the advertiser's other key markets.

Project management - Production of social media content (on-going and campaigns) Budgets : - Banque Populaire and Caisse d'Epargne (#Paris2024 🔥) - ibis hôtels, budget and Styles - mylight150

SOCIAL MEDIA ELITE WORLD GROUP - OWNED MEDIA - Elaboration and piloting of Elite World Group's social media strategy: definition of the annual strategy, implementation of world guidelines, content distribution strategy, management of editorial schedules, monitoring of accounts. - Production of original #ELITEORIGINALS content for social media: definition of creative concepts (guidelines and briefs for the creative teams), supervision of the teams and the production process, monitoring of budgets and optimization of formats, development of a network of creative teams (directors, producers, hair and make-up artists, etc). - Participation in all Fashion Weeks to produce exclusive content for Elite World Group and brands. - Monthly/annual reporting to measure the performance of our content. E-PR - Collaboration with digital media to promote Elite models/talents. EWG - DIGITAL INFLUENCE/TALENTS DEPARTMENT - Development of the portfolio of influencers / digital talents: prospecting and making contact with the aim of signing new talents. - Management of collaborations between digital talents and brands: prospecting commercial opportunities, drafting strategic recommendations and negotiating contracts. - Supporting influencers/digital talents in the development of their profile: organizing shootings and invitations to events to optimize their social media content and media coverage.

SOCIAL MEDIA (Nespresso, Mazda, and OPPO) Owned and paid media : - In direct relation with our clients - Global social media strategy planning - with the media agency - and participation in steering committees. - Social media strategy management on various products - but also brands - campaigns. - On-going follow up: editorial calendars, reportings (data analysis using tools like Google Analytics or Sprinklr), digital monitoring of the competitive market. - Content briefs, elaboration of creative briefs, management of creative teams. - Content and guidelines coordination between the European markets. - Social media coverage of special events (new product launches, stores opening, corporate events): punctual promotion, live IG/FB/TW. - Elaboration of budgets and agency cost. E-PR (Mazda and OPPO) : - In charge of the E-PR strategy for the European markets. - Identify influencers (macro to micro) in the context of special events/activations. - Manage the relationship with influencers and branded content. - Reportings: analyzing earned KPIs.

SOCIAL MEDIA Owned media : - Promote the reality TV programs (before, during and after their live diffusion). - Define and implement the social media strategy around TV programs. - Daily management of the programs' social accounts. "Live-tweet" the programs. - Create content dedicated to social media (Instagram stories, mini-interviews dedicated to Twitter). - Daily relationship with program candidates to provide them personalized content. PR - Organize press conferences. - Social media coverage of the special events: premieres, press conferences, candidates interviews, candidates' jobs release (music video, single, campaign).

- Management and production follow-up of digital campaigns (content brief, assets production) for Desperados. - Design and monitor influence programs for HP: identification of the influencers, define brand content with them, manage the financial and logistics aspects. - Development & management of the "La Joie" project (connected notebook). - Creative briefs and management of creative teams. - Brand content strategies.

- Management of Promod's communication strategy, in accordance with the Commercial Action Plan, in permanent contact with the customer. - Realization of benchmarks, competitive reviews & strategic recommendations. - Content brief and management of creatives teams. - Manage the pre and post-production of the Fall 2016 collection shooting.

Participation à la stratégie de développement de l’agence, identification de prospects, présentation interne bimensuelle d’une revue créative, réponse à des appels d’offres publics, réalisation de benchmarks, rédaction et présentation de recommandations pour des clients tels que Total, Aéroports de Paris, AccorHotels ou encore l’association Perce-Neige

- Events organization: corporate events, products launch, etc. - Event production briefs. - Recommendations' drafting. - Search for service providers. - Establish roadmaps and budgets.