Tracy B
Associate Director, Digital Marketing
Salary / Daily rate
Paris, France
Freelance, open to permanent contract
Skills
Languages
About me
Intro
Marketing Operations & CRM Analytics leader with 10+ years transforming marketing data into revenue growth. Expert in Salesforce CRM, cross-platform attribution, and data governance with proven success at RBC BlueBay and Natixis IM. I help businesses optimize their marketing tech stack and turn complex data into actionable insights that drive sales performance.
Work experience
Natixis Investment Managers
Jan 2018 - Jul 2024
6 years 7 months
London, UK
Digital Marketing Specialist
Jan 2018 - Jul 2024
6 years 7 months
London, UK
Skills: Data Analysis
Senior Digital Marketing Executive
Feb 2022 - May 2023
1 year 4 months
London, UK
Reporting and Analytics - Developing reporting and analytic strategy for the Marketing team - Regular creation of reports and dashboards - Data analysis to provide insights to the team - Presentation to key stakeholders and senior management - Leading projects in order to gather and collect more data to providing actionable items to Sales team Social Media Oversight - Leading and developing Natixis IM multi-award winning Social Selling programme - Leading and developing Natixis IM Social Media platforms - Working with Media agencies to run Social Media Campaign
Investor Relations and Marketing Manager
Dyesol Australia Ltd
Feb 2015 - Dec 2016
1 year 11 months
Canberra ACT, Australia
Investor Relations - Development, coordination and implementation of IR programs, requirements and obligations. - Development of IR shareholder communication both nationally and internationally (PR agencies, Website, Newsletter, Social Media, Roadshows, Presentations...) - Planning and facilitation of statutory and discretionary ASX releases Marketing - Brand identity, logos and visual management (digital, website, presentations, newsletter, events, marketing materials...) - Providing Marketing support services such as planning, developing, organising and coordinating advertising strategies and campaigns, supporting business growth, creating consumer awareness and promoting the attributes of goods and services - e-Commerce website Management and promotion
Social Media Consultant
Freelancer
Mar 2014 - Oct 2014
8 months
Sydney NSW, Australia
Worked as a freelancer for different e-commerce websites (fashion and retail): - Developing and running social media strategies - Optimisation of e-commerce website as well as SEO - Blogging and newsletter creation and management
Social Media Manager
Local Measure
Oct 2013 - May 2014
8 months
Sydney NSW, Australia
- Content Strategy and execution for social media, blog and newsletters - Social Media Management - Targeted Social Media campaigns - Off-page SEO implementation
Campaign & Digital Junior Account Manager
W&Cie - HAVAS
Jul 2012 - Mar 2013
9 months
Paris, France
- Account and Campaign Management for Taxis G7 (BtoC) and Syngenta (BtoB), - Campaign Management: writing creative briefs, overseeing execution of campaign all the way to the delivery (covering outdoor & magazine print, website, e-mailing, video, social media...) - Benchmark and competition analysis
MediaPlanner & Media Buyer Junior
Ailleurs Exactement - Scholz & Friends
May 2011 - Aug 2011
4 months
Paris, France
- Media strategy and planning, including building a press panel - Market study and analysis of consumer behaviour - Media buying - Creative management and delivery
Education
INSEEC - London
Master of Business Administration - MBA
2011 - 2013
2 years 1 month
Victoria University
Exchange student
2012 - 2012
1 month
Sup de Pub
Bachelor's degree
2008 - 2011
3 years 1 month
Sup de Pub
Associate's degree
2008 - 2010
2 years 1 month