Trang NGUYEN

Founded in 2015, Zilingo is a technology & commerce platform that is digitizing Asia's fashion supply chain. With more than $300m in funding, it is one of Southeast Asia's highest capitalized startups. I was responsible for our SaaS marketing globally in 6 countries (Bangladesh, Cambodia, India, Indonesia, Sri Lanka, and Vietnam). I managed all marketing functions including brand management, advertising, marketing collateral and events. - Set up and conducted users interviews to gain a complete understanding of customers - Developed the messaging and positioning - Led the content strategy and produced collaterals incl. sales guide, testimonials, case studies, product demos and training - Managed lead generation campaigns that increased incoming quality leads by 20% in 3 months - Managed translations and localization of the product

Responsible for global branding and B2B social media in 4 countries (Philippines, Singapore, Thailand and the USA). - Led the company’s global B2B social media strategy on Twitter, Instagram and Linkedin - Collaborated with marketing, production, sales, product teams, external agencies and talents for content creation - Drove social media performance through quantitative and qualitative analysis of contents and KPIs

Responsible for the B2C digital marketing in 4 countries (Indonesia, Philippines, Singapore, and Thailand). - Developed strategies for growing and leveraging our social media follower base using promotions, contests, polls and ads - Led influencer marketing campaigns with a 6-digit $ budget that increased followers on Instagram by 9% and ER by 87% - Initiated and set up reporting for social media campaigns with Sprout Social and using Google Analytics