Célia WU

- Digital Strategy & CRM Optimization - Paid Ads Analysis & Management - Content Marketing - Project Management - Video Editing

- Paid Ads& Media: Optimized ads, SEA, and boost traffic. Worked with cross- functional teams to brainstorm creative ideas and ad strategies. Raised paid ads CTR to 2%~3%, CPC to 0.11–0.13 and e-mail marketing increased conversions 16%. - Marketing Analysis: Developed dashboards, OKRs, and analyzed email open rates, new registered users from various sales regions, and ad performance. Over 70% of identified improvements and strategies implemented. - (CRM) Customer Relationship Management: Increased the rentation rate by optimizing the user reward program and building the membership structure, resulting in a 7% increase in the repurchase rate. Achievements: Participated in 10 large-scale campaigns, led data and product team members in user classification project, standardized recall of sleeping users and activation of leads, established a yearly OKR, etc. Managed €200K adsbudget with a 90% YoY ROI. All ads conversion value per cost with a 500% YoY rise.

- Main clients: Estée Lauder, NIVEA MEN, Domohorn Wrinkle, Jamba Juice, Häagen-Dazs, SK-II, SMART and PANTENE etc. - Marketing Stragetic: Conducted benchmarking and analyzed development status, identified opportunities, leading to the development and implementation of strategic marketing plans for clients, resulting in an increase of 50% in followers. - Project management: Responsible for multiple brand social accounts and web- sites, including project scope definition, content quality management, and design. - Supervise the project's 100% completion on time. - 360 launches: Organized and launched marketing activities in combination with traditional marketing methods and digital marketing channels, including offline events, radio, retail promotions and live streaming increas brand awareness. Achievements: Led a team to manage social media for 15 brands, traffic increased by 60%. Improved brand awareness, built campaign websites, increased user loyalty rates, and managed social media accounts with 50K to 6million followers. Monthly supervision of 150 profit-driven posts results in a 20% increase in engagement rate.

Brand Marketing Specialist (B2B and B2C, Supply Chain) in China: At PRAXES Fashion targeting the U.S. market, we refined B2B operations with OBM and ODM. Emphasizing eco-friendly strategies, we cut budgets by 15% using recycled materials and secured a free showroom in U.S. department stores, saving $2,000 or 80% in marketing costs. Influencer Marketing & Partnerships in the USA: Leveraging influencers like Lyn Slater (757k followers) and NingChang (297K followers), we amplified our brand visibility across the USA and Japan, achieving a $10,000 marketing savings. Trade Collaboration: From our U.S. showroom, we partnered with Capsule, MODA BOX, Gilt Japan, and "Eslite Spectrum Taipei," strengthening our global brand presence.

Strategic Planning & Execution: Planned 20+ large-scale events, supervised and conducted training for teams of over 20 core employees across cities, ensuring adherence to company standards and enhancing team performance. Financial Management: Data collection and updates of budgets, management of invoices and taking sponsorship contracts through the internal procurement process. Stakeholder Collaboration: Collaborated with suppliers, artists and venue managers to ensure the success of each event, developed/created relevant marketing materials.

- Published New York Fashion Week 2016 news online. - Assisted Impression Mag published in New York Fashion Week.

- Pitching specialist with a proven 60% success rate in securing projects through strategic bidding - Managed projects and interacted with various stakeholders (Creative director, KOL, AD agency, and back-end engineers ) - Worked on various projects for: SK-II, SMART, PANTENE, Häagen-Dazs, DR. Milker, including develop brand development, website traffic growth, web site UI and advertising revenue.

- Organized Babyou.com charity concert two times: Offline daily traffic amount 10000 people and online impression 19000 clicks - Fundraised 50K dollars for anti-domestic violence association - Worked on projects for Estée Lauder, BRAND'S, NIKE, and DOVE, including the creation of traffic- and ROI-driven growth content