Grace Chui

– Directed the end-to-end deployment of multi-channel client journeys, maintaining detailed process maps and documentation to ensure global alignment. – Partnered cross-functionally with offshore data and Tech teams to refine client targeting strategies, engineering robust data pipelines that contributed 25% of annual pipeline targets. – Executed rigorous validation scripts and QA processes to ensure total data accuracy and compliance within the CRM environment.

– Spearheaded the end-to-end project launch management for Mox Invest; acted as the central liaison between international Product, Data, Tech, and Design teams to onboard 4,000+ digital banking clients in 3 months. – Led cross-functional payment incident management workflows; collaborated rapidly with Product, Tech, and Legal teams to minimize client friction and deploy instant service notices via push notifications, SMS, and in-app messaging. – Bridged critical technical gaps within Salesforce Marketing Cloud by collaborating with Tech teams to deploy SQL-driven automated workflows; formulating comprehensive UAT test cases and validation scripts to ensure data accuracy and reduce manual project fulfillment efforts by 60% during rapid client growth.

– Conducted in-depth business and technical requirement analysis for complex credit assessment platform projects to ensure absolute testability of new software features. – Managed the end-to-end defect lifecycle; tracked, reported, and resolved over 50 technical defects, achieving a 98% defect detection rate to guarantee on-time deployment.

– Led a large-scale database migration and data governance project for over 200,000 clients, strictly enhancing data quality and system synchronization. – Facilitated the technical development of new membership app functionalities, owning the User Acceptance Testing (UAT) processes for over 20 distinct app features. – Analyzed massive client datasets using Power BI and Google Analytics to optimize cross-channel communications and workflow design.

– Spearheaded a major platform migration from Mailchimp to Klaviyo, integrating lifecycle automation frameworks directly with Shopify ERP/E-commerce backends. – Mentored junior team members and collaborated extensively with global, cross-functional stakeholders to achieve a 53% YoY growth milestone through optimized system engagement. – Directed A/B experimentation and data analysis utilizing Tableau and CRM platforms, translating complex data points into actionable technical optimization strategies.