Tushar Mhaslekar
Demand Generation Specialist | ABM & Paid Media
Salary / Daily rate
93800 Épinay-sur-Seine, France
Freelance, open to permanent contract
Can come onsite
Skills
Languages
About me
Intro
B2B SaaS demand generation specialist with 4+ years scaling growth across AMER, EMEA, and DACH regions. Delivered 600% ROAS and 30% increase in qualified leads through strategic ABM campaigns and paid media optimization. Expert in full-funnel marketing with proven results in pipeline growth and performance marketing for SaaS companies.
Work experience
Serrala
Jun 2022 - Oct 2025
3 years 5 months
Paris, France
Digital Campaign Manager
Apr 2024 - Oct 2025
1 year 7 months
Paris, France
With over 4 years of digital marketing experience across B2B SaaS and consumer brands, I have successfully driven full-funnel campaign strategies, performance optimization, and measurable business growth. At Serrala, I led multi-region Account-Based Marketing initiatives (NA, EMEA, DACH), delivering a 10% increase in pipeline growth, 30% more qualified leads, and achieving a 600% ROAS through optimized Google Ads and paid social campaigns, supported by rigorous A/B testing and Salesforce reporting.
Junior Digital Campaign Manager
Jun 2022 - May 2024
2 years
Paris, France
Digital Marketing Intern
BlaBlaCar
Sep 2021 - Mar 2022
7 months
Paris, France
During my internship at Blablacar, I improved digital acquisition efficiency by reducing bounce rates by 20% through landing page optimization, while cutting CPL by 10% via data-driven Google Ads management and analytics.
Junior Marketing Analyst
Yogeshwari Developer
Aug 2019 - Oct 2020
1 year 3 months
Chhatrapati Sambhajinagar, Maharashtra, India
At Yogeshwari Developers, I executed high-performance paid media campaigns across Google and Meta, generating a 335% ROI, and enhanced email engagement by 15% through HubSpot workflow optimization, while leveraging Salesforce and Google Analytics for KPI tracking and campaign insights.
Internship
Internshala
Nov 2016 - May 2017
7 months
Pune, Maharashtra, India
Internship
nearbuy.com
Dec 2016 - May 2017
6 months
Pune, Maharashtra, India
Education
Grenoble Ecole de Management
Master of International Business
2020 - 2022
3 years
Smt.Kashibai Navale college of Engineering
Bachelor of Engineering (BE)
2015 - 2019
5 years
King's College London
summer programs
2017 - 2017
1 year