Tuyet Maïa Jade Plonka

Following a difficult hospitalization experience, I initiated the creation of a clear and human-centered digital health passport, a personal, simple, and empowering tool to help people take back control of their health by understanding it better and acting with confidence. A user-friendly and community-powered platform designed to cut through the medical noise, reconnect individuals with their bodies, and provide expert-backed guidance without the jargon. Goals: • Build a practical and readable health companion for everyday use • Foster patient autonomy through an enriched health logbook, co-designed with professionals • Create a supportive community of healthcare practitioners and patients committed to a more transparent and educational health journey Currently working on: • Concept definition and user need research • Early-stage validation with patients and health experts • UX design scoping and MVP framework

Digital Bootcamp : SEO, SMA, CX, AI, E-commerce Developed strategies for digital marketing (SEO, SMA, AI) to enhance brand visibility and customer engagement for start-ups like Miye Care (OTC and DNVB). Delivered impactful insights on customer journeys and implemented analytics-driven marketing initiatives, fostering brand awareness and engagement. Skills: Customer Journey Mapping, CRM, Brand Management, CX, Business Intelligence Tools, Artificial Intelligence, Social Media Marketing.

Designed and executed international commercial strategies, driving significant retail growth. Oversaw distributor relationships, marketplace development, and the opening of new POS, including the first Paris pop-up store (Rue des Archives). Strengthened the online and offline brand presence by aligning marketing strategies with retail performance metrics. Skills: Cosmetics, International Sales, Brand Development, Budget Management, Retail Strategy, Negotiation.

Managed high-impact marketing missions for clients like L'Oréal Paris, adidas, Huawei, and Google. Delivered comprehensive strategies for operational marketing, PR events, and omnichannel customer experience optimization. Skills: Event Management, Retail Marketing, Client Retention, CRM, Team Leadership, Partnerships, PR 1 Influence

Built a Retail Excellence program to enhance customer experience and sales performance for luxury skincare and niche perfume brands. Drove omnichannel strategies to align online and offline messaging, increasing productivity per store and amplifying brand positioning. Collaborated cross-functionally across marketing, operations, and product development to create a seamless customer journey. Skills: Retail Excellence, CRM, KPI Management, Education Programs, Strategic Partnerships, P&L Analysis.

Developed brand platform and trade marketing strategies to align global training content and retail tools. Enhanced team capabilities through targeted education programs, ensuring consistent messaging and excellence in service delivery. Skills: Trade Marketing, Training Strategy, Retail Engagement, Merchandising, Customer Loyalty, Cross-brand work, Retail design, Management, Budget management

Set - up of the position starting with an area manager mission: opening of the middle east for the brand. Then Build and optimized the operational marketing framework for EMEA travel retail and wholesale channels. Launched innovative tools and campaigns to strengthen the brand’s presence across key markets. Skills: Wholesale Management, Budget Control, Forecasting, Marketing Strategy, Leadership.

Area Manager: local and travel retail market Managed local and travel retail markets, driving sales and elevating the brand's luxury positioning. Skills: Team Leadership, Entrepreneurship, Strategic Planning, P&L

Focused on product development, trade marketing, and sell-out strategies for the travel retail sector. Skills: Product Management, Trade Marketing, Analytics, Sales Enablement, P&L, merchandising, training