Tzu Wei L.

Collaborated with IBM and an external client to transform their concept into a viable digital product. • Developed an AI-powered travel recommendation app, focusing on full-stack implementation with React Native and Node.js. • Conducted iterative usability testing with target users, improving user satisfaction and usability by 27%. • Delivered a validated MVP within 3 months, ensuring scalability and smooth collaboration across design, engineering, and client teams.

• Developed backend logic for 4 RESTful APIs using Java for a real-time meeting room booking system. • Implemented core business logic for booking, querying, and cancellations to improve system efficiency. • Proposed UI based on marketing insights, improving usability and user satisfaction.

GOODONG is an electronic module manufacturer producing biometric and imaging modules from prototype to mass production. • Led cross-functional teams across R&D, QA, and manufacturing to deliver biometric electronic modules (fingerprint and camera sensors). • Coordinated with clients including Qualcomm, ASUS, and Gigabyte, ensuring alignment on technical specifications and delivery timelines. • Reviewed embedded system schematics to meet client specifications, achieving a 95% yield rate.

Spearheaded La Vie magazine’s digital transformation by bridging editorial, design, and engineering teams to enhance user experience and drive engagement. • Optimised HTML and site architecture, increasing traffic by 23% and achieving top SEO rankings for 50+ keywords. • Led digital marketing initiatives that boosted online advertising revenue by 20% and strengthened overall brand visibility. • Applied data-driven insights to align campaigns with audience behaviour and improve conversion efficiency.

PRESCO is the in-house digital media agency of Uni-President Enterprises, the largest food conglomerate in Taiwan. • Increased brand visibility by 35% through targeted digital campaigns and negotiated media rates to maintain 100+ client relationships. • Collaborated with designers and engineers to deliver customised digital strategies aligned with client objectives and performance metrics.

OneAD is an AdTech company specialising in programmatic advertising solutions. • Collaborated with engineers to debug, enhance, and optimise AdTech platforms and internal ERP systems, improving campaign stability and delivery. • Executed programmatic media buying strategies to maximise brand reach, optimise CPM/CPC performance, and increase ROI for key clients.