
Ulrike Geissler
Senior HR Leader | Strategic HR Transformation
Salary / Daily rate
Berlin, Germany
Freelance, open to permanent contract
Can come onsite
Languages
About me
Intro
Senior HR Transformation Leader with 15+ years scaling organizations across Europe. Led HR operations for 5K+ employees at unicorn startups, managed complex M&A projects, and built HR functions from scratch. Specialized in HR transformation, people operations, and multi-market strategy—fluent in German, English, French & Spanish.
Work experience
Strategic HR Transformation Program Manager
AVIV Group
Apr 2024 - Present
2 years 7 months
Berlin, Germany
Reporting into the CPO and part of the People leadership team, I support a business transformation journey by co-creating and delivering on regional/functional business people plans and improving operational end-to-end HR delivery with a strong focus on change management, employee life cycle activites and HR Systems & Tools.
HR Consultant/Talent Advisory/Fractional Head of People
Various Companies
Apr 2023 - Mar 2024
1 year
Berlin, Germany
I'm partnering with companies on all aspects of their people strategy with a focus on building strong people operations foundation, design and optimize global people processes, tech stack improvements, and implementing people initiatives in line with core fundamentals of an organization. I also lead complex transformation projects.
Strategic HR Projects @ GoStudent
GoStudent
Feb 2022 - Mar 2023
1 year 2 months
Berlin, Germany
Supported the organization in a critical scale-up phase covering all aspects of the people strategy (>15 markets) with a focus on creating impactful employee experience journeys, business re-organization, HR leadership team creation and governance, HR operating model, HR Operations & process excellence. Lead high-complexity projects with cross-functional stakeholders and executive visibility. Also acted as a key HR responder for sensitive ER matters.
VP People, Europe
Gorillas
Feb 2021 - Jan 2022
1 year
Berlin, Germany
As the first senior HR leader, I drove the strategic build-up of the HR function developing a scalable and tech enabled roadmap for scaling operations in Germany, UK, France, Netherlands, Spain and Italy for a headcount of >5K employees (May 2021). Managed and developed a team of >20.
HR Advisor
Wolt
Oct 2020 - Dec 2020
3 months
Berlin, Germany
I supported the company on a project relating to rider HR operations in Germany, delivering training on the regulatory framework in Germany and mentoring an HR operations Manager.
Head of HR, Europe
OYO
Jul 2019 - Oct 2020
1 year 4 months
Berlin Area, Germany; Barcelona, Spain
OYO is an Indian origin hospitality group which pioneered a full stack technology led model with a global employee population of >15,000. It acquired Leisure Group from Axel Springer integrating main brands Belvilla, Dancenter, Traum-Ferienwohnungen and Ardennes-Relais under the umbrella brand Oyo Vacation Homes. I was hired to build and lead the HR function in Europe with a dedicated team supporting the commercial roll-out of Oyo Hotels across various geographies (Europe hub in Barcelona). I also acted as a project lead for defined HR projects liaising and working with the wider HR organisation in India and C-level management on global alignment of HR programs.
Delivery Hero
Jul 2017 - Jul 2019
2 years 1 month
Berlin Area, Germany
Director, Core People Operations
Jul 2018 - Jul 2019
1 year 1 month
Berlin Area, Germany
Head of HR Management
Jul 2017 - Jul 2018
1 year 1 month
Berlin Area, Germany
I joined in the month of the company’s IPO as the first senior HR leader reporting into the CEO. In my first months, I defined an HR roadmap, built and lead a team of >12 responsible for core employee life cycle activities such as onboarding, offboarding, contract management, mobility & immigration, employee relations support, benefits, health & wellbeing, HRIS & Analytics. We also owned HR regulatory/compliance, merger & acquisition projects, HRIS and digitization of processes for an employee population of ca. 1,600 contributing to elevating the ENPS of the organization. One of the first projects I lead successfully was selling HungryHouse to JustEat. I also drove the migration towards a new HRIS and implementation of job-levelling by hiring and initiating vendor relations.
Regional Talent Business Partner | UK, Germany, Nordics
Airbnb
Feb 2015 - Dec 2016
1 year 11 months
Paris, Berlin, Deutschland
I was hired to support a change situation acting as Senior HRBP for two new senior leaders, and dedicated regions Germany, U.K. and Nordics. Deployed a number of employee programs inspired by Human Centered Design. Collaborated regularly with U.S. based colleagues in an effort to champion the unique culture of Airbnb. We were recently named Glassdoor's #1 Best Place to Work, check it out!
Travelzoo (Europe) Ltd
Jul 2007 - Mar 2014
6 years 9 months
Paris, France
Head of HR, Europe | UK, Germany, France, Spain
Apr 2010 - Mar 2014
4 years
Paris, France
Travelzoo won Best Travel Deals Provider at the British Travel Awards from 2012 to 2015. I lead the European HR operations for U.K., France, Germany and Spain with a dedicated team across all HR activities. European business segment achieved quarterly revenue growth for 5 consecutive years, while global employee population grew to >600. Travelzoo was ranked among the top three Best Medium-Sized Companies to Work For in 2014 (Glassdoor Employees' Choice Award).
HR Manager, Europe | UK, Germany, France, Spain
Jul 2007 - Mar 2010
2 years 9 months
Paris, London, Munich, Barcelona
I launched the European HR Operations for Travelzoo Inc. from scratch with a headcount of 25 which grew to +160 during my tenure. Supported HQ in London, and offices in Manchester, Munich, Paris, Barcelona and Hamburg reporting directly into the CEO.
INLEX IP Expertise
Feb 2001 - Jul 2007
6 years 6 months
Paris, France
HR Manager, France
Nov 2004 - Jul 2007
2 years 9 months
Paris, France
After acquiring and integrating another IP law firm, staff number grew to +70. I supported this growth as a stand-alone HR Manager. During this time, I also attended a formal course at University Paris Dauphine which I completed with a diploma in 2005.
HR Administrative Assistant
Feb 2001 - Dec 2004
3 years 11 months
Paris, France
I joined the two founders of Inlex Conseil as their PA and quickly took on implementing a proper HR Operations structure. Overall people headcount was ~30.
Education
Université Paris Dauphine - PSL
Licence professionelle
University of Paris I: Panthéon-Sorbonne
Diplôme Superieur de Langue et Civilisation Francaises