Ulrike Geissler

Senior HR Leader | Strategic HR Transformation

Salary / Daily rate

Berlin, Germany

Freelance, open to permanent contract

Can come onsite

Languages

English (Native)French (Native)German (Native)SpanishItalianPortuguese

About me

Intro

Senior HR Transformation Leader with 15+ years scaling organizations across Europe. Led HR operations for 5K+ employees at unicorn startups, managed complex M&A projects, and built HR functions from scratch. Specialized in HR transformation, people operations, and multi-market strategy—fluent in German, English, French & Spanish.

Links

Work experience

Strategic HR Transformation Program Manager

AVIV Group

Apr 2024 - Present

2 years 7 months

Berlin, Germany

Reporting into the CPO and part of the People leadership team, I support a business transformation journey by co-creating and delivering on regional/functional business people plans and improving operational end-to-end HR delivery with a strong focus on change management, employee life cycle activites and HR Systems & Tools.

HR Consultant/Talent Advisory/Fractional Head of People

Various Companies

Apr 2023 - Mar 2024

1 year

Berlin, Germany

I'm partnering with companies on all aspects of their people strategy with a focus on building strong people operations foundation, design and optimize global people processes, tech stack improvements, and implementing people initiatives in line with core fundamentals of an organization. I also lead complex transformation projects.

Strategic HR Projects @ GoStudent

GoStudent

Feb 2022 - Mar 2023

1 year 2 months

Berlin, Germany

Supported the organization in a critical scale-up phase covering all aspects of the people strategy (>15 markets) with a focus on creating impactful employee experience journeys, business re-organization, HR leadership team creation and governance, HR operating model, HR Operations & process excellence. Lead high-complexity projects with cross-functional stakeholders and executive visibility. Also acted as a key HR responder for sensitive ER matters.

VP People, Europe

Gorillas

Feb 2021 - Jan 2022

1 year

Berlin, Germany

As the first senior HR leader, I drove the strategic build-up of the HR function developing a scalable and tech enabled roadmap for scaling operations in Germany, UK, France, Netherlands, Spain and Italy for a headcount of >5K employees (May 2021). Managed and developed a team of >20.

HR Advisor

Wolt

Oct 2020 - Dec 2020

3 months

Berlin, Germany

I supported the company on a project relating to rider HR operations in Germany, delivering training on the regulatory framework in Germany and mentoring an HR operations Manager.

Head of HR, Europe

OYO

Jul 2019 - Oct 2020

1 year 4 months

Berlin Area, Germany; Barcelona, Spain

OYO is an Indian origin hospitality group which pioneered a full stack technology led model with a global employee population of >15,000. It acquired Leisure Group from Axel Springer integrating main brands Belvilla, Dancenter, Traum-Ferienwohnungen and Ardennes-Relais under the umbrella brand Oyo Vacation Homes. I was hired to build and lead the HR function in Europe with a dedicated team supporting the commercial roll-out of Oyo Hotels across various geographies (Europe hub in Barcelona). I also acted as a project lead for defined HR projects liaising and working with the wider HR organisation in India and C-level management on global alignment of HR programs.

Delivery Hero

Jul 2017 - Jul 2019

2 years 1 month

Berlin Area, Germany

Director, Core People Operations

Jul 2018 - Jul 2019

1 year 1 month

Berlin Area, Germany

Head of HR Management

Jul 2017 - Jul 2018

1 year 1 month

Berlin Area, Germany

I joined in the month of the company’s IPO as the first senior HR leader reporting into the CEO. In my first months, I defined an HR roadmap, built and lead a team of >12 responsible for core employee life cycle activities such as onboarding, offboarding, contract management, mobility & immigration, employee relations support, benefits, health & wellbeing, HRIS & Analytics. We also owned HR regulatory/compliance, merger & acquisition projects, HRIS and digitization of processes for an employee population of ca. 1,600 contributing to elevating the ENPS of the organization. One of the first projects I lead successfully was selling HungryHouse to JustEat. I also drove the migration towards a new HRIS and implementation of job-levelling by hiring and initiating vendor relations.

Regional Talent Business Partner | UK, Germany, Nordics

Airbnb

Feb 2015 - Dec 2016

1 year 11 months

Paris, Berlin, Deutschland

I was hired to support a change situation acting as Senior HRBP for two new senior leaders, and dedicated regions Germany, U.K. and Nordics. Deployed a number of employee programs inspired by Human Centered Design. Collaborated regularly with U.S. based colleagues in an effort to champion the unique culture of Airbnb. We were recently named Glassdoor's #1 Best Place to Work, check it out!

Travelzoo (Europe) Ltd

Jul 2007 - Mar 2014

6 years 9 months

Paris, France

Head of HR, Europe | UK, Germany, France, Spain

Apr 2010 - Mar 2014

4 years

Paris, France

Travelzoo won Best Travel Deals Provider at the British Travel Awards from 2012 to 2015. I lead the European HR operations for U.K., France, Germany and Spain with a dedicated team across all HR activities. European business segment achieved quarterly revenue growth for 5 consecutive years, while global employee population grew to >600. Travelzoo was ranked among the top three Best Medium-Sized Companies to Work For in 2014 (Glassdoor Employees' Choice Award).

HR Manager, Europe | UK, Germany, France, Spain

Jul 2007 - Mar 2010

2 years 9 months

Paris, London, Munich, Barcelona

I launched the European HR Operations for Travelzoo Inc. from scratch with a headcount of 25 which grew to +160 during my tenure. Supported HQ in London, and offices in Manchester, Munich, Paris, Barcelona and Hamburg reporting directly into the CEO.

INLEX IP Expertise

Feb 2001 - Jul 2007

6 years 6 months

Paris, France

HR Manager, France

Nov 2004 - Jul 2007

2 years 9 months

Paris, France

After acquiring and integrating another IP law firm, staff number grew to +70. I supported this growth as a stand-alone HR Manager. During this time, I also attended a formal course at University Paris Dauphine which I completed with a diploma in 2005.

HR Administrative Assistant

Feb 2001 - Dec 2004

3 years 11 months

Paris, France

I joined the two founders of Inlex Conseil as their PA and quickly took on implementing a proper HR Operations structure. Overall people headcount was ~30.


Education

Université Paris Dauphine - PSL

Licence professionelle

University of Paris I: Panthéon-Sorbonne

Diplôme Superieur de Langue et Civilisation Francaises

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