Umut Erdoğan

- Automated and executed API tests using REST Assured and Postman; integrated REST Assured-based API tests into CI/CD pipelines with Jenkins. - Validated authentication and authorization processes, ensured data integrity against database records, and performed schema validation for consistent API responses. - Designed BDD test scenarios with Cucumber and Gherkin, aligning test cases with business requirements. - Utilized JUnit for regression testing, enhancing test accuracy. - Performed backend validation and troubleshooting with SQL queries and JDBC. - Automated UI tests using Selenium WebDriver with the purpose of validating API responses against user interface outputs. - Managed builds and dependencies using Maven to optimize workflows. - Managed defects via Jira and collaborated closely with developers to resolve issues early in the development cycle. - Participated in Agile Scrum sprints, contributing to planning, reviews, and daily stand-ups.

- Collected and analysed stakeholder engagement data to inform outreach strategies and shape communication initiatives. - Mapped potential partner organisations and corporate sponsors using benchmark reports and strategic fit analysis. - Produced insight-driven communication materials aligned with the NGO’s mission and advocacy goals.

- Produced detailed key highlight reports on pharmaceutical market trends across multiple therapeutic areas (internal medicine, cardiology, dermatology), supporting data-driven decision-making. - Contributed to strategic planning processes by providing competitive intelligence and scenario-based forecasting. - Supported the business analysis team in aligning operational indicators with broader organizational goals through effective data governance and reporting. - Ensured accuracy and coherence in monthly, quarterly, and annual datasets, enhancing the reliability of market intelligence tools.

- Collaborated remotely on The Career Café project, an initiative designed to guide young individuals toward tailored career paths through strategic digital engagement. - Built and managed the project’s website and social media presence, aligning content with audience expectations and platform-specific algorithms. - Executed paid advertising campaigns in India and the UAE using Facebook Business Manager and Google Ads, integrating A/B testing and KPI tracking. - Performed audience segmentation and behavioral analysis to refine targeting strategies and boost conversion rates. - Interpreted campaign analytics and engagement data to identify performance gaps, and proposed actionable improvements for future digital initiatives.