Unathi -

I help businesses scale through strategic marketing, website optimization, and data-driven insights to attract, convert, and retain customers. - Market Research & Strategy: I analyze customer behavior, competitor strategies, and industry trends to uncover growth opportunities. - Marketing Strategy Development: I craft data-backed roadmaps for brand launches, e-commerce scaling, and customer acquisition. - Branding & Messaging: I help businesses define their unique voice, refine messaging, and stand out in a crowded market. - Website Development & Optimization: I build fast, SEO-friendly websites using WordPress, PHP, JavaScript, and MySQL to drive sales. - Paid Media & Performance Marketing: I run high-ROI campaigns on Meta, Google, TikTok, and LinkedIn, bringing in quality leads and customers. - E-commerce & DTC Growth: I optimize conversion funnels and retention strategies to drive sustainable growth. - SEO & Content Marketing: I develop SEO-optimized content and technical improvements to boost organic traffic and engagement. - Email & Lifecycle Marketing: Using Klaviyo & HubSpot, I create automated workflows that nurture leads and drive retention. - Client Consultation & Reporting: I simplify complex data into clear, actionable insights with Google Analytics, Power BI, and Datorama. - Conversion Rate Optimization (CRO): I use A/B testing, UX/UI enhancements, and behavioral analysis to increase conversions and revenue. With 15+ years of experience in retail, B2B, finance, and e-commerce, I combine strategy, execution, and analytics to help brands scale smarter.

I am responsible for understanding and optimizing the customer experience at Nedbank. My key responsibilities and functions include: Customer Insights Analysis: Collecting and analyzing customer data to gain insights into customer behavior, preferences, and needs This includes using data analytics tools like Adobe Experience Cloud products, AppsFyler, Datorama, and Power BI, and methods to make data-driven decisions. Customer Journey Mapping: Developing and maintaining customer journey maps that outline the various touchpoints a customer has within the business. This helps in identifying pain points and areas for improvement in the customer experience. Customer Segmentation: Segmenting the customer base into different groups based on characteristics such as demographics, behavior, or preferences. This allows for more targeted marketing and personalized customer experiences. A/B Testing and Experimentation: Running A/B tests and experiments to optimize various customer touchpoints and marketing campaigns. Data Management: Overseeing the organization and management of customer data to ensure its accuracy, security, and accessibility for analysis. Market Research: Conducting market research to stay informed about industry trends, customer expectations, and competitor strategies. Collaboration: Collaborating with cross-functional teams, including marketing, agancies, product development, and customer support, to ensure a consistent and positive customer experience. Strategy Development: Refining customer experience strategies to enhance customer satisfaction and loyalty. Performance Metrics: Defining and track key performance indicators (KPIs) related to the customer experience, such as Net Promoter Score (NPS), Customer Satisfaction Score (CSAT), and Customer Lifetime Value (CLV). Technology Utilization: Utilize customer relationship management (CRM) systems and other technology tools to manage customer data and interactions.

• Used Google Data studio to redefine and track KPIs surrounding marketing initiatives, and supplied recommendations to boost landing page conversion rate by 12%. • Led a team of 4 campaign managers to brainstorm potential marketing and sales improvements, and implemented A/B tests to generate 10% more client leads. • Built data models to generate meaningful insights from customer data, boosting successful sales efforts by 12%.

Designed and built multiple custom dashboards to turn millions of data points into actionable information. Developed new buyer personas, segmenting marketing analytics to track them individually and target them with new strategies, resulting in a 26% decrease in CAC within 5 months. Built email marketing campaigns with MailChimp resulting in 60%+ open rates and over 40%+ CTR.

Updated and maintained day to day tasks for the company websites. Developed new and innovative concepts for how we market online. Re-designed 3 websites for each stakeholder in the first 6 months. Overlooked the designed and creative banners and print promotional advertisements. Designed and sent out Email Campaigns resulting in 70%+ open rates and over 50%+ CTR.

Requirement gathering, System designing, coding, testing. Handle tasks independently, full SDLC exposure Analytical and comms skills. Build functional and easy-to-use web test across browsers, operating systems and devices Maintain, configure and troubleshoot servers Address user complaints Exposure to agile teamwork process.

Accessibility: - XML - Controlling for "Thin COntent" - Rel=Canonical - Nofollow "Evaporation" Issues Keywords: - Keyword Difficuly Analysis - Keyword Usage in Images - Controllong for Keywords Manipulation (footer in particular) Link Building: - Social Media Outreaches - Press/PR Tactics - Content Syndication - Badges + Widgets - Embeddable Content - Guest Blogging - Article Markerting Search Verticals: - Maps/Local - Video - Shopping - News While I was still studying my Diploma

Part-time debt collector for different clients for Trans Union ITC Updated clients account records Data Capturing Educate debtors about their debt with ITC While I was still studying my Diploma