Upasana Singh

– Managed high-volume student inquiries via phone and email, ensuring accurate information delivery and timely resolution. – Collaborated with admissions and academic teams to streamline processes and improve the student onboarding experience. – Maintained and updated sensitive student data in compliance with data protection regulations.

– Gathered and translated business requirements into marketing automation workflows and campaign strategies. – Collaborated with stakeholders to design customer journeys aligned with business goals and user engagement objectives. – Analysed campaign performance data to identify trends and recommend improvements for higher engagement on the SFMC platform. – Performed data analysis and root cause analysis to resolve a critical integration issue, increasing data accuracy and boosting conversions by 15%.

– Elicited and documented business requirements through stakeholder interviews, workshops, and analysis sessions. – Created and managed product backlogs, prioritising features based on business value and impact. – Developed user stories and acceptance criteria to guide development teams. – Facilitated Agile ceremonies and ensured alignment between business and technical teams.

– Acted as a liaison between marketing and technical teams to ensure successful campaign delivery. – Gathered requirements for email campaigns and translated them into functional solutions. – Analysed campaign data to support decision-making and improve targeting strategies. – Provided technical support and process guidance to internal stakeholders.

– Supported business stakeholders by optimising marketing processes and automation workflows. – Generated reports and insights to evaluate campaign effectiveness and recommend improvements. – Collaborated with cross-functional teams to align marketing initiatives with organisational goals.

– Conducted requirement gathering sessions and documented business needs (BRDs, FRDs) to support the project development lifecycle. – Acted as a bridge between business and IT teams to ensure clear communication and alignment. – Analysed and validated requirements to support solution design and delivery. – Conducted requirement gathering sessions and stakeholder communication.

– Collaborated with business and development teams to ensure product quality and requirement alignment. – Created and managed user stories and tracked project progress using Jira.

– Managed deployment processes and collaborated with development teams. – Created documentation for deployment workflows and best practices.

– Provided technical support to enterprise clients, resolving complex issues within SLA timelines. – Assisted in training and onboarding of new team members.