Urszula Sobieraj

– Completed a 6-month international travel sabbatical to broaden global perspectives and focus on personal and professional development. – Proactively expanded technical skill set through self-guided learning, focusing on emerging technologies in AI and data analysis. – Certifications & Training: (revision of the basics) Google Data Analytics Professional Certificate, Google AI Essentials, HarvardX CS50, and Canva Essentials. – Professional Workshops: Actively engaged in tech community webinars, covering modern vibe coding applications (Lovable) and building AI agents (LangChain, Ollama).

– Developed and delivered SQL-driven management reports and ThoughtSpot/Tableau dashboards to monitor cross-channel performance metrics—customer acquisition cost, conversion rates, revenue pipeline, and ROI—for high-value EMEA clients. – Analysed high-volume customer behaviour data across digital channels (Display, Native, Video, OTT, CTV, DOOH, FTA) using advanced statistical techniques (A/B Testing, Ad Effectiveness, CCA, Brand Lift, Creative Incrementality) to identify trends, issues, and growth opportunities. – Produced weekly and monthly executive summaries on campaign performance and commercial KPIs; guided senior stakeholders' decisions on budget allocation, pricing, and promotional tactics. – Led strategic roadmap discussions with internal and external stakeholders—aligning on KPIs and translating business requirements into data models, report specifications, and process workflows. – Prioritized EMEA workloads and enforced reporting controls, ensuring data accuracy and timeliness. – Mentored junior analysts in SQL best practices, dashboard automation, and commercial analysis methodologies—fostering a data-led decision-making mindset across the team. – Collaborated with Adobe Experience Cloud and Google Analytics 4 to cross-validate audience data and enrich commercial intelligence for client acquisition and retention strategies.

– Monitoring and analysing the international network of client's media buying performance and reporting this back to the client – Exposure to C-level strategy meetings and data-driven decision consulting – Day to day ownership of client accountability and audit deliveries, working with clients and local teams to ensure effective delivery of commitments – Management of key international client's value offer, creation, KPI setting, delivery and reporting – Assisting in development of key relationships with auditors – Training and supporting junior team members – Supporting with New Business Pitches

– Developed and maintained financial forecasts, variance analysis, and operational metrics tracking dashboards using Power BI to support leadership reviews and decision-making. – Analysed commercial contracts and compliance requirements, contributing to risk mitigation and regulatory adherence. – Delivered actionable recommendations based on financial and operational data trends to improve commercial performance and customer engagement.