Vaishali Gupta

As the Head of Design and Project Manager at TYGR TYGR, I played a pivotal role in shaping the brand’s first strategy focused on inclusivity and sustainability within the fitness apparel space. Leading three remote, women-run teams, I managed the design, production, and marketing of sustainable collections, incorporating recycled materials and 3D digital design tools. I also drove operational improvements, reducing plastic use, waste, and chemical dyeing, while enhancing productivity through agile project management. One of my key achievements was securing TYGR TYGR’s partnership as the official merchandise provider for Olympia 2022, reaching this major milestone in just seven months. My role enabled me to sharpen my leadership, sustainability focus, and ability to create marketing strategies that resonate with a diverse audience.

I led the design team as a Senior Designer and Team Lead, spearheading creative initiatives and client acquisition. I successfully secured Zara Spain as a client for SS21, delivering three design selections for their collection. I also coordinated the design team to produce over 1200 designs for showcase, with 26% selected for production. My team and I conceptualized and created a kidswear sample range for leading brands such as Massimo Dutti, Tao, Kiabi, and Galeries Lafayette, contributing to the company's growth and expansion in international markets. Through this role, I strengthened my ability to manage large-scale design projects, build client relationships, and work collaboratively to meet the unique needs of top global brands.

At Salt Attire, India’s first affordable workwear brand for women, I played a key role as Project Manager and Chief of Staff, being part of the founding team. I led the conceptualization and launch of the brand, designing an initial collection, testing product-market fit through small-scale production. I helped expand the business into custom clothing for plus-size, tall, and petite customers and supported the opening of four retail stores while building the design, merchandising marketing, and production teams. I built a system for informed product development through continuous customer feedback. Focusing on sustainability, I introduced practices that drastically reduced fabric scrap waste and minimized single-use plastics, while driving brand awareness through photoshoots, content creation, and digital marketing efforts. Additionally, I developed a sizing algorithm tailored to Indian body types, which helped lower return rates by 60%. I also led the design of collections, sourcing raw materials from suppliers across India, China, and Thailand.

Conducted in-depth analysis of plus-size market trends for AMYDUS, guiding the planning and sampling of new collections. Collaborated in the development of fit charts with the merchandising team and directed photoshoots. Successfully implemented a social media strategy, resulting in significant organic growth of the brand's following from 11k to 53k