
Vaishnavie Radhakrishnan
Senior Product Manager
Salary / Daily rate
Paris, France
Freelance, open to permanent contract
Can come onsite
Skills
Languages
About me
Intro
Website Product Manager with 8+ years driving digital transformation at L'Oréal, Beiersdorf and Publicis Groupe. MBA-certified PSPO I specialist who led crisis management for £2B budget impact and improved website performance by 59%. Expert in agile methodologies, stakeholder management, and end-to-end product delivery for global brands.
Work experience
Publicis Groupe
Apr 2023 - Oct 2025
2 years 7 months
Paris, France
One Beiersdorf Platform Manager
Feb 2025 - Oct 2025
9 months
Paris, France
Digital Project Manager
Apr 2023 - Jan 2025
1 year 10 months
Paris, France
• Accountable for client delivery for B2B product that encompasses end to end creative and production workflows across the content supply chain : Briefing, Project management, Production Bidding (Clarizen), Financial management (ERP / SAP), Asset Proofing (Frame.io, Ziflow, Page Proof..) and Asset Management (DAM). • Run and lead interviews and workshops with various key stakeholders around the globe, such us from production hubs, media, data and creative agencies or clients’ brands, in order to create, customize and enrich process documentation. • Deliver key project deliverables in form of process maps, user guides, RACIs, release communication, business requirements for the tech stack etc. • Collaborated with product and engineering teams to identify and implement product improvements based on customer feedback. • Developed and maintained relationships with stakeholders to ensure clear communication and expectations.
Digital Brand Manager Consultant - L'Oréal Paris
L'Oréal
Mar 2020 - Mar 2023
3 years 1 month
Paris, France
• Led the brand's product roadmap definition and execution by managing cross functional project teams (creative, technical, digital, marketing), budget and planning forecast. • Defined and executed ways of working following agile best practices (release calendar, dedicated team, sprints, etc.) • Identified the areas of growth based on the brand’s overall digital performance (traffic, search, content, features, services). • Successfully launched L'Oréal Paris Digital Virtual Try On experience in retailers via QR codes for Eastern Europe countries. • Improved Product Discoverability: Curated handbook and advocated for Digital Virtual Try On Discoverability best practices across different divisions/brands in L'Oréal group. PIM Program Lead, Digital Content Factory (March 2020 - April 2022) • Led the framing and integration for Product Information Management (PIM) system across multiple brands in L'Oréal group. • Defined the use cases, cost impact and framed the global strategy for the Master integration across key brands such as Garnier, Maybelline, Kerastase. • Defined and documented the country rollout roadmap with its dependencies, and shared the best practices across the various L'Oréal Digital business and technical entities. Crisis War Room Lead - Loreal Executive Management Taskforce (Feb 2021 - March 2021) • Spearheaded War Room for Contacts project media payment app performance crisis (£2 Billion budget impact). • Acted as a facilitator between external vendors & L'Oréal to drive project delivery in high pressure crisis management situation.
Photon
Jun 2017 - Mar 2020
2 years 10 months
Chennai Area, India
Project Lead
Apr 2019 - Mar 2020
1 year
Chennai Area, India
CMS Program Training Lead (Apr 2019 - March 2020) • As the Program Lead, conceptualized and documented the entire process for L'Oréal CMS trainings so all business stakeholders can control the website with minimal technical interference. • Took complete ownership to design & launch WSF Photon University App to facilitate these trainings. • Successfully advocated internally to senior leadership to scale the program to other clientele in the organization. Project Manager - Garnier Website Stability Taskforce (Apr 2019 - Nov 2019) • Drive Website Speed Performance improvement initiatives and led a team of over 10 Engineers to deliver the improvements in the website – Increased Website Performance by 59%.
Product Owner - L'Oréal Paris
Oct 2018 - Mar 2019
6 months
Paris Area, France
• Recommended strategic initiatives such as AMP solution to Senior Leadership and secured leadership buy-in to roll out AMP across L’Oréal Paris websites. • Identified opportunities to improve User Experience and advocated for Virtual Try On Landing Page - acted as the Key Driver for implementing this feature in the brand's web-app.
Management Trainee
Jun 2017 - Oct 2018
1 year 5 months
Chennai Area, India
• Localization Track Project Manager (Aug’17-Jan’18): Performing the Core function of Aligning, interfacing and interacting with all revenue stakeholders, comprising International Clientele spread over 10 different countries. My efforts with International clientele also include their respective Local agencies and SEO agencies. This implies engaging with more than 25 entities. Tasks involve Sprint Planning, Breakdown of Tasks and Assigning Responsibilities, Burndown Chart/Bug Planning, Defect Tracking/Triage, Day to Day Monitoring of Project Activities and Communication to Clientele, both on a daily and weekly basis. • Maintenance Project Manager (Jan’18-Present): Total Spanning 42 countries: Regular project management activities were performed in this role.
Product Marketing Summer Intern
Hitwicket
Apr 2016 - May 2016
2 months
Hyderabad, Telangana, India
• Managed project titled "Digital Marketing, User Acquisition (National & International) & User Retention". • Project involved SEO, how to increase Brand Awareness, Push Notifications, Understanding Purchase Behaviour & acquiring paid users. • Tools like Google Analytics, R programming & FB App Analytics was employed. • Handled digital platforms (Facebook & Twitter)
Education
Great Lakes Institute of Management
Master of Business Administration (M.B.A.)
2015 - 2017
3 years
Sathyabama University
Bachelor’s Degree
2011 - 2015
5 years