Valentine Conq

Reshaping an old web content space into a neat mental health app using Discovery best practices and UX Design principles.

Discovery: Implementing an exploratory study (user needs) Goal : Influence the sales pitch, improve the existing product for better conversion and identify critical user needs. Qualitative + quantitative methods + analysis and recommendations (remote)

Discovery: Implementing two exploratory studies (user needs/irritants) Goal : Improve the lifetime value of customers by identifying critical touch points and new features Qualitative + quantitative methods (Testapic) + analysis and recommendations (remote)

Service Design : - Improving the curriculum content thanks to user research (students feedback and real-time observation) Teaching : - Instructing and enriching UX & UI concepts and lessons Mentoring : - Day-to-day support, follow-up and feedback during group/individual projects and presentations Business Partnerships : - Organizing and monitoring final projects between students and companies with design needs

- Planning and conducting studies using a variety of UXR methods (user interviews, card sorting...) with different focus depending on key questions from product and business teams. - Identifying the why of what we observe and synthesizing findings. - Delivering research results and relative recommendations to the appropriate stakeholders in an actionable manner to amplify their impact on product roadmap.

Project management - Website Redesign (drafting graphic and functional specifications, project monitoring with service providers (webdesign agency & development agency) - SEO redesign (content, keywords, internal linking, backlinks), - Monitoring the delivery of the various projects on a weekly basis - Quality Assurance and User acceptibility testing - Migration and release monitoring Customer acquisition - Monitoring of advertising accounts (Google Ads & Facebook) - Benchmark of new acquisition methods. - Participation in the development of new campaigns - Performance analysis and resulting optimisation - Daily reporting User experience tracking and optimisations - Daily tracking of IRL experience from karaoke users and bartenders - Follow-up on IT tickets with development team (in-room experience & website) - Planning of new tasks and optimisations

Traffic acquisition - Implementation of Mobile & Desktop acquisition campaigns (Facebook ads and mobile display) on the 10 European markets (creating visual assets, setting up tracking tags, and creation of the campaign) - Daily monitoring of statistics and resulting optimisation of campaigns - Weekly reporting and help with monthly reviews - Detailed analysis of campaign performance using different KPIs and resulting recommendations - Management of the budget allocated to each campaign, ensuring that the objectives are met - Competitive intelligence

Stage de découverte du marketing opérationnel en entreprise et dans un environnement multinational.