Valérie n

I help premium, terroir & lifestyle brands turn their field presence into real sales through activations, training, and experiential marketing. My work focuses on: * Field activations (events, tastings, customer experiences) * Sales & partner training * In-store / on-trade activation (sell-out) * Sales tools & storytelling * Identification and development of strategic partnerships I work with brands that want to strengthen their commercial impact on the ground and translate their identity into tangible results. International experience across Europe, Americas & Oceania. Recent project: Haricoco (food brand) - Redesign of the commercial strategy with a strong sell-out focus - Analysis of distribution channels and identification of key growth drivers - Definition of sales activation levers to improve commercial performance - Development of an actionable commercial roadmap

(Transition Role) • Key interface between sales, operations, and clients • Improved customer follow-up processes and internal workflows

* Built and developed a business with digital client acquisition * Structured offers and designed end-to-end sales funnels * Created and delivered coaching programs (70+ clients, 97% satisfaction rate) * Facilitated workshops and group experiences * Delivered consulting missions in marketing, business development, sell-out strategy, and customer acquisition (B2B & e-commerce), driving revenue growth and commercial performance

- Strategically developed a portfolio of wines & spirits for the Canadian market. - Managed key account SAQ → +30% revenue growth. - Structured offerings and expanded market presence (SAQ listings, distribution). - Developed strategic partnerships (press, influencers, sector players). - Sales activation: trade shows, marketing materials, training, and organization of 15+ premium events/year → +40% sales growth.

- Managed a product portfolio of $6.5M USD across 9 importers in 3 European countries. - Developed commercial strategy and structured B2B network for growth and client retention. - Sales activation: premium brand events, including a rooftop event in Belgium + in-store activations → +20% sales, +30% press visibility. - Prospected and negotiated market entry and distribution expansion.

- Organized field marketing events (tastings, launches, trade shows) → +30% sales on highlighted products. - Created sales & marketing materials (brochures, leaflets, POS) to improve visibility and sales pitch. - Trained 80+ employees (sales teams & HORECA clients) → +30% brand recognition.

• Contributed to CRM-based client acquisition strategy. • Led the end-to-end organization of a professional wine tasting event, attracting 100+ B2B clients and media, generating a 20% increase in the customer base and strong visibility. • Prospected and expanded the client portfolio by 10% within 6 months.

• Developed new client portfolio (80+ accounts) within a competitive B2B market. • Conducted market analysis and supported product positioning initiatives.

• Supported operational marketing initiatives and coordinated promotional events (tastings, media activations). • Developed POS materials and contributed to brand visibility campaigns.

• Conducted market research and territorial analysis to support the development of a metropolitan wine tourism strategy. • Facilitated stakeholder engagement and structured a professional network of 40+ local producers. • Designed the conceptual framework of the “Ruta del Tannat” promotion project. • Delivered strategic recommendations to public and private stakeholders.