Valérie Poncelet

Responsible for defining and executing the programmatic and yield strategy across a portfolio of 15+ publisher websites, maximizing display and video advertising revenue through best-in class pricing strategies, inventory management, and demand channel optimization along with strategic partner integrations.

During this high-impact consultancy mission I brought in to lead AppNexus’ go-to-market efforts in Belgium, focused on accelerating programmatic adoption among agencies and trading desks I acted as a programmatic expert for Microsoft’s fully programmatic inventory (MSN, Skype, Outlook), blending technical know-how with business acumen to grow spend and strengthen partnerships. Managed market pipeline, built key relationships, negotiated deals, and translated insights into tailored growth strategies

Belgacom Skynet was a major digital advertising sales house in addition to its roles as a portal and ISP. During this period I drove digital advertising revenue across a diverse portfolio of media solutions, including online display, email marketing, search engine marketing, mobile, video, and interactive digital TV (IDTV). I actively worked to expand the adoption of new media formats, positioning Skynet as a forward-thinking partner for advertisers and agencies. My role involved crafting tailored strategies to approach clients through direct, indirect, or agency channels, depending on the opportunity and market dynamics. I conducted in-depth needs analysis, presented digital marketing solutions to stakeholders, and prepared customized offers that aligned with clients' business goals. I managed the entire sales cycle—from prospecting to deal negotiation and post-campaign follow-up—ensuring long-term relationships were nurtured and client satisfaction remained high. I collaborated closely with internal account managers on campaign delivery, and coordinated with marketing, IT, and content teams to help shape product strategy and improve the customer journey.

IP Plurimedia (IP Belgium) a division of RTL Group known as a multi-media advertising sales house serving as the commercial arm for television, radio and print media. During 5 years I managed a portfolio of Tier 1 media agencies, strategic buyers, and direct advertisers, with a focus on maximizing advertising revenue for IP’s radio stations. I combined strong relationship-building with data-driven insights to develop tailored solutions and secure long-term business growth in a highly competitive media landscape. In addition to growing existing accounts, I played an active role in new business development, translating deep market knowledge into compelling proposals and strategic actions. I regularly analyzed market trends, tracked share of voice, and collaborated closely with marketing and communication teams to refine positioning and commercial tactics. And as a Product Manager for FUN Radio, I oversaw revenue performance, B2B communications, and customized sales initiatives. This involved direct coordination with FUN’s Marketing and Managing Director, ensuring both brand and commercial objectives were consistently met.

Speos, a leading Belgian document management and digital communications provider (part of bpost group), specializes in end-to-end document processing—from data management and printing to digital delivery—serving major clients in telecom, automotive, and finance. As Account Manager within the Direct Marketing department, I was responsible for overseeing a portfolio of high-profile clients including Proximus and Peugeot Citroën. I managed the full document lifecycle, from database handling to print production, ensuring timely, high-quality output tailored to each clients' campaign objectives. This early-career role gave me foundational experience in client relationship management, marketing production workflows, and cross-functional coordination—skills that would later fuel my success in digital media and advertising.

Konica Minolta is a global leader in imaging and business technology, offering advanced solutions in printing, document management, and IT services. I joined the company as part of a special graduate program, designed to accelerate the development of high-potential young professionals through hands-on commercial experience and structured training. In this role, I was responsible for selling 'leasing and print management' solutions to the SMB sector in the Brussels region. I provided end-to-end support, from initial prospecting to closing deals and post-sales follow-up. I delivered tailor-made solutions that aligned with clients' operational and budgetary needs. Key responsibilities : - Managing and growing a portfolio of SME clients, engaging with stakeholders such as purchase managers, logistics leads, and business directors - Conducting needs assessments and recommending optimized printing and copying solutions - Leading prospecting efforts to expand market presence and drive revenue growth - Ensuring client satisfaction through proactive relationship management and follow-up This role laid the groundwork for my client-centric mindset and commercial acumen, which I carried forward into a successful career in media, technology, and digital advertising