Vanessa Portois Wermter

🔥 Aligning Marketing, brand, commitment, and positive impact I'm Vanessa, an expert in corporate marketing strategy, branding, communications, and sustainable transformation with 25 years of experience in France and internationally. Bilingual French/English, I support companies and organizations that want to align their identity with their mission, communicate with authenticity, and mobilize their ecosystem to generate real, measurable impact. 📌 Fractional CMO - Timeshare Marketing and Communications Manager - As a fractional CMO, I structure and steer your brand and communication strategy, integrating ESG and CSR issues as levers of robustness. 📌 Brand Strategy & Communication - Definition and implementation of communication strategies aligned with your business objectives and societal impact. - Creation of engaging brand narratives, integrated campaigns, and hard-hitting messages to mobilize your stakeholders - Enhancing your reputation and visibility with an ESG & CSR strategy 📌 Community Engagement & Activation - Co-founder of SHE Changes Climate France and NoWomenNoTech Bordeaux - Member of the TEDx Bordeaux organizing team (Program + Partnerships) - Creation and facilitation of events, workshops, and collective initiatives on climate, social justice, and sustainable transition. 📌 Facilitation & Collective Intelligence - A certified 2Tonnes facilitator, I support organizations in their low-carbon transition and the implementation of sustainable strategies - I use collective intelligence methodologies to foster commitment, collaboration, and strategic transformation. 📩 Would you like to structure your marketing strategy, strengthen your brand awareness, mobilize your stakeholders, and integrate sustainability into your business model? Let's talk!

No Women No Tech was born out of an initial dinner organized by Vanessa Portois-Wermter and Caroline Ramade. From 12, we've grown to over 150 Bordeaux-based women in tech, from all over France and the four corners of the world. A powerful, supportive professional community where friendships are forged and sisterhood rules 🫶 We organize bi-monthly Talks and after-work events and on our WhatsApp community we share professional recommendations and advice, relay our communications, and support each other in our pro challenges 💪

I led the C-level community-building efforts for CEC Nouvelle-Aquitaine, establishing a dynamic and engaged network of 160 participants from 80 companies, fostering collaboration and impact-driven action. 🌍 Community Building & Leadership - Developed and nurtured a strong, purpose-driven community throughout the CEC journey, ensuring alignment with CEC’s regenerative goals. - Managed participant engagement and commitment, from recruitment to the alumni network, ensuring continuous involvement and meaningful contributions. - Guided participants in embodying CEC’s purpose through ongoing follow-up, financial contributions, and expansion efforts, while maintaining high engagement levels. - Monitored the implementation of personalized sustainability roadmaps, supporting participants in achieving their sustainability objectives and fostering cooperation across the network. 🤝 Partnerships & Fundraising - Developed and executed a fundraising strategy targeting public institutions, foundations, corporations, alumni, and philanthropists to secure financial support for the CEC Nouvelle-Aquitaine program.

Led the creation and execution of corporate communications and brand strategy, focusing on sustainability and community building. 🌱 Sustainability Strategy - Spearheaded the M.O.D.E initiative (Measure/Optimize/Deploy/Educate), aligning the company with GreenTech solutions and driving environmental impact. 📢 Brand & Thought Leadership - Defined the company’s brand positioning, increasing media coverage by 45% and elevating executive visibility at global events like TechCrunch Climate and VivaTech. 🚀 Community Growth - Drove a 45% increase in the company’s LinkedIn community, fostering employee advocacy and expanding presence on Instagram and Reddit. 🤝 Strategic Marketing Campaigns - Managed high-profile announcements including Series D fundraising and key partnerships, resulting in a 278% increase in Platform.sh’s Power of Voice in 2022.

Founded a boutique PR consultancy serving Silicon Valley and European clients in brand awareness, product launches, and market entry strategies. 🌍 Key Clients - Supported high-profile clients like Salesforce, VMware, and Fabernovel in expanding brand presence in the U.S. market. 🎬 Event Leadership - Led the U.S. debut of Yann Arthus-Bertrand’s documentary HUMAN, attracting over 1,500 attendees, including key investors. - Other filmmakers: Flore Vasseur, Emmanuel Cappelin

Managed account teams and client relationships for European & US-based technology companies including new business development and agency marketing. 🚀 ILOG acquisition by IBM - Managed communications in France in collaboration with the IBM PR team in the US. 📢 JDN Viadeo (Ex. Viadeo) - CEO and C-level communications and reputation management 🤝 Additional customers - L'Atelier BNP Paribas, Juniper Networks, Software AG.

📢 Managed and executed Media campaigns and events - Served as on-site PR manager for Alcatel Lucent France's day-to-day media relations and client support for their Enterprise division. - Managed IDC Forum event, including speakers and PR programs. - Additional accounts: Qualcomm, Travelex.

📢 Supported client accounts, including communications plans, media relations, speaker programs, event planning, and product launches. - Carried out press programs for the Lucent spin-off of Avaya in 2000 and supported ongoing activities. - Customers: Ericsson, Dolphin Telecom, EADS Telecom.