Vanessa Vasic

– Develop Inbound Marketing strategy and editorial line, create high value-added content (case studies, articles, video interviews, emailing, white papers...) – Plan and organize physical and virtual events across Europe (+10 per year), ensure collaboration between sales, product and customer relations teams.

– Design, deploy and analyze communication campaigns for 80,000 employees – Provide strategic and operational support to the Marketing, Innovation, CSR, Strategy and Legal Departments – Define the editorial strategy for the Group intranet (identification of topics, writing and translation of content, publication, moderation) – Ensure internal relay of confidential announcements and key 360° Group announcements, drafting and adapting content according to targets and distribution channels (CEO, COMEX members, top 100)

– Design the brand strategy for the Deeptech Accelair start-up (positioning, name, graphic charter, tone, website...) – Develop R&D project communication strategy, define cross-functional communication actions and tools, and ensure their proper deployment on each Campus – Support R&D managers and teams in implementing key messages, ensuring consistency and impact, public speaking coaching (exclusively in English)