Varoun Sanath

Led the sleep health product line from 2018 to 2022 with multiple key achievements on product, medical and business aspects. I’ve been working with engineers, designers, scientists, physicians, market access, marketing, sales, clin and reg teams to pivot from a pure wellness to a medical grade value proposition during and after the Nokia years. Medical product management: - Launched Sleep Analyzer in April 2020, the world’s 1st contactless solution that monitors sleep and detects medical grade sleep apnea (Top 3 NPS among Withings products, 95% retention rate, highest engagement rate) - Worked since then on the next generation of products and services around sleep disorders, for both consumers and stakeholders in the healthcare ecosystem. - Worked on 1 CE medical approval (TCF constitution, marking and audits) and submission of 2 FDA presubs (510k and de novo). - Led with applied research, datascience and clinical operations, the development, validation and implementation of new digital biomarkers. Making sure these biomarkers meet their academic, patient, business audiences before and after launch. - Frequent collaboration with physicians and academics, for product design or clinical studies. Presence in cardiology and sleep professionals annual meetings. - Understanding of medicare rules and CPT codes, and private health plans in the US. - Advanced analysis of the prescriber / regulator / payor / user / competitors ecosystem Product management: - Discovery: Benchmark, competition testing, frequent user interviews and data analysis. - Implementation of the JTBD methodology, to build a jobs and KPI based approach impacting design, product and marketing. - Definition of the product strategy with executives. - Mentoring of 2 junior product managers. - Co-created the B2B and B2C marketing pitches. - Supporting sales through training and leading a pilot on online acquisition. - B2B partnerships: Development of 3 innovative B2B use cases in EU and US.

High growth and learning experience through supporting the product team on several products and features, mainly on scales and sleep devices. Being in the consumer electronics field, I evolved with Withings team based in Paris, with factories in China, and in response to the booming digital health market in Europe and in the US. I also learnt from Nokia Tech’s strategy to merge and scale the business. --- Product ownership: - Worked with a wide range of product métiers, including engineering, design, applied research, datascience, industrialization, and QA. - Prepared feature launches with customer support team. - Accountable for several global multiplatform features (wearable, app, cloud), with high reg constraints - Led the product roadmap from weekly reviews to prod releases. Product Marketing: - Packaging definition with PMMs - Production of in-app content around sleep apnea and cardiovascular health - Benchmarking, from competition review to patent and scientific publication reviews. - Presence to several events including CES Data & Studies: - Launched prospective studies in collaboration with applied research, on sleep and body composition. - Production of popularization documents on our devices and metrics called “the Science Behind”. User centric approach: - Conducted user interviews. - Constitution and monitoring of internal and external beta cohorts - Continuous testing of apps and devices. - Quantitative and qualitative decision making through data, and satisfaction surveys. Sales support: - Participated in pricing and production forecasts. - Sales and business developers training. Production in China: - Ensured regulatory compliance and certification of several consumer devices. - Collaboration with procurement, sourcing, finance and operations teams during the whole product life. - Negotiations and correspondence with factories and some suppliers.