Vatsala Bhutani
Senior Brand & Performance Marketing Manager
Salary / Daily rate
Amsterdam, Netherlands
Freelance, open to permanent contract
Can come onsite
Skills
Languages
About me
Intro
Marketing strategist with 9+ years of experience driving growth and building brands across travel, retail, tech, and services. I’ve scaled paid channels, launched campaigns across global markets, and built CRM and content strategies that convert. From SEM and Meta to storytelling and influencer strategy, I bring a mix of insight, energy, and execution. Based in the Netherlands with full-time work eligibility, ready to make impact from day one.
Work experience
Marketing Lead
Dyninno Group
Mar 2024 - Present
2 years 8 months
Amsterdam, Netherlands
- Established Performance Channels: Built paid search, Meta (Facebook/Instagram), and affiliate marketing channels from the ground up to 1500 bookings/month, establishing tracking, budgeting, and optimisation frameworks to maximise ROI. - Multi-channel strategy & planning: Developed and executed multi-channel marketing campaigns (paid media, email, social media, giveaways), driving customer engagement and growth. - Localised Marketing Strategies: Collaborated cross-functionally with customer success, product, design, and customer service teams to deliver consistent, localized marketing communications across multiple markets (including UK and DE). - Marketing Calendar: Planned and maintained marketing calendars for seasonal campaigns, such as April Fool’s, Black Friday, enhancing revenue and brand visibility. - Social Media: Lead content strategy for growth for Oojo Social Media increasing the followers by 5x.
Marketing Lead
MakeMyTrip
Aug 2022 - Jan 2024
1 year 6 months
Gurugram, Haryana, India
Leading all marketing efforts for Ground Transport (Taxi, Buses & Rail) and MyPartner - Building Brand Communication & Messaging for myPartner. - Launched myPartner for Travel Agents in UAE by planning the marketing strategy & executed it - Worked on building Go-to-market strategies for launching Trip Guarantee as a product in the market through Affiliates. - Increased visibility for Outstation Cabs in the market by partnering with Simba Uproar (Hip-hop concert) - Managed SEM strategy for Ground Transport business at 158% ROAS - Segregated and built CRM Strategy for myPartner to reactivate Lapsers by 17% - Successfully organised & represented myPartner at SATTE 2023
Marketing Manager
Lenskart.com
May 2021 - Aug 2022
1 year 4 months
Gurugram, Haryana, India
- Worked on customer research to build marketing & product insights for Hooper. - Ideated, produced & launched Hooper's launch campaign across TV, & Digital media and Instagram to increase sales. - Leading all marketing initiatives for Lenskart Junior including brand campaigns, digital campaigns, social media & app initiatives. - Running on-ground store activities & events to increase revenue for Hooper. - Building a marketing strategy for transitioning Lenskart Junior to Hooper, which leads to Hooper adding 25% revenue to the overall Lenskart Junior portfolio. - Ideated & produced TVC for Lenskart Blu for kids lead to an increase of 20% in overall traffic.
Urban Company
Jun 2016 - Mar 2021
4 years 10 months
Gurugram, Haryana, India
Brand Manager
Apr 2019 - Mar 2021
2 years
Gurugram, Haryana, India
Creative Strategy - Building & executing campaigns for International Markets with Instagram & Youtube Influencers in UAE. - Strategizing & producing creatives assets for all channels reducing customer acquisition cost by 40% - Re-imagined the imagery for Salon by identifying Influencers as the faces across channels, which led to a 130% increase in CTRs and 29% increase in deliveries. - Created & tested assets with influencers on a small scale to figure out what performs on different platforms - Grew the overall demand by 40% - 50% by strategizing & executing multiple 360- campaigns successfully (Freedom Sale, Tyohaar Ki Taiyaari, Salon Spree, AC Sale 2020 etc.). - Single handedly lead content production for 20+ marketing campaigns across TV, Facebook, Instagram and Youtube - Negotiated and project managed shoots for major campaigns, category/city launches and different target audiences. - Generated savings of >30% in brand budget through effective vendor and agency management - Solved creative bottlenecks by setting up a sustainable platform that delivers 200+ videos a week. Brand Strategy - Ownership of Brand Health Metrics and Brand Architecture • Lead, managed and executed #WearASmile campaign successfully that delivered 20L+ Views and 50% campaign recall. - The campaign met the objective of humanizing the professionals in the eyes of the customers. • Spread awareness about Urbanclap being Urban Company amongst 20% of the markets in the first month of the change. - Project managed the change of name from Urbanclap to Urban Company on all assets and channels. • Strategized & lead design and application of the Brand Book for Urban Company. Digital Marketing Managing and optimizing campaigns on Facebook, Instagram, UAC & Youtube. • Acquired 20% of the total users on the platform in a period of 30 days by scaling and optimizing campaigns on Facebook, Instagram and Youtube.
Marketing Analyst
Jul 2017 - May 2019
1 year 11 months
Gurugram, Haryana, India
-Managed the Digital Agency & lead the digital creative team for Facebook and YouTube collaterals. -Improved traffic to category through effective In-App Merchandising. Acquired 20% of the total users on the platform in a period of 30 days by scaling Digital Performace Campaigns. -Reduced the cost of acquisition by 30% by establishing Youtube & UAC as profitable channels of advertising. -Grew the overall demand by 40% - 50% by strategizing & executing multiple 360-campaigns successfully (Salon Spree, Repair Fair) -Reduced the cost of acquisition of supply by 40% by acquiring professionals through Digital Channels such as SMS & IVRs.
Senior Business Development Associate
Jun 2017 - Jul 2017
2 months
Gurugram, Haryana, India
- Single-handedly managed communications through owned channels such as SMS, IVRs etc for all categories. - Managed supply operations for various categories through data analytics.
Business Development Specialist
Jun 2016 - May 2017
1 year
Gurugram, Haryana, India
- Acquired, revived and built relationships with partners on the platform. - Managed supply operations for various categories through data analytics. - Executed the product changes for monetisation.
Public Relations Officer
Gargi College, University of Delhi
Jul 2015 - May 2016
11 months
New Delhi Area, India
- Organised one of the top college fests in Delhi University - Reverie and Zistatva; handled sponsorship budgets of INR 50 lakhs - Led the PR team comprising of 30 people - Managed media and PR for Gargi College
Intern
Zomato
May 2015 - Jul 2015
3 months
- Was responsible for creating the backend database of the Zomato Online Ordering System (300 Menus)
University Express
Feb 2014 - Mar 2015
1 year 2 months
New Delhi, Delhi, India
Sub-Editor
Oct 2014 - Mar 2015
6 months
New Delhi, Delhi, India
Involves leading a team of 12 members and guiding them towards creating content for the website. Other responsibilities include editing and developing the content to be posted on the website, supervision and publication.
Correspondent
Feb 2014 - Oct 2014
9 months
Reporting Events and Developing Content for the website.
Audience Researcher
NDTV
Oct 2013 - Jan 2014
4 months
New Delhi Area, India
Working as an Audience Researcher, I handled Public Relations and Coordination of the Audience that was invited for the popular Talk Shows airing on NDTV. This also involved coordinating with the Anchors which included Sunetra Choudhary and Vikram Chandra. I was also a part of the Elections Counting team for Delhi Elections that happened in December 2013.
Education
Gargi College
Bachelor of Commerce (B.Com.) Hons
2013 - 2016
3 years 1 month
D.A.V Public School, Amritsar
Commerce with Mathematics
1999 - 2013
14 years 1 month