Venelina Peeva
AI-assisted Analytics
Salary / Daily rate
08397 Pineda de Mar, Barcelona, Spain
Freelance, open to permanent contract
Can come onsite
Skills
Languages
About me
Intro
Currently a Business Analyst at SeQura in the Growth team. I automate reporting through Claude and Metabase MCP about product feature performance and revenue impact, sitting between business owners and tech teams and delivering C-suite data-driven insights. I like building from scratch and setting foundations. AI could be good for execution and fast prototyping, but once the final result is established, the right base should be built to make the solution scalable and long-term. In 2024 I pursued and graduated a Master’s Degree In Finance and Banking at UPF Barcelona School of Management, studying about investments and financial markets in after-work classes. Previously worked as a BI Consultant at SDG Group in Barcelona (Spain), where I was responsible for analytics projects by creating Tableau and Power BI visualizations and SQL models, which help clients reach data-driven business decisions. Meanwhile, I obtained a C1 certificate in Spanish language in my free time at Pompeu Fabra University. Graduated as a Bachelor in Software Engineering in Denmark. I was also an exchange student in Computer Engineering in Italy. I like exploring different cultures, learning new languages and creating a network from all over the world.
Work experience
SeQura
Jan 2023 - Present
3 years 10 months
Senior Financial Business Analyst
Mar 2026 - Present
8 months
▪ My mission is to show how our Retail business is performing together with the increasing adoption of our new revenue streams, understanding what generates how much and why, and to enable Growth teams - Sales and Marketing - to explore on their own. ▪ Automating reporting through Claude Cowork and Metabase MCP, among which a Growth portfolio report that's helped Sales teams drive a 40% increase in upgrades among the Top 100 accounts since Jan 2026, and an Affiliate Dashboard that tracks commission-vs-cashback performance and enabled cashback adjustments, eliminating profit loss ▪ Delivering C-suite insights on the whole user journey, from acquisition to post-purchase, as well as shopper profiling and feature- and account-level financial and behavioral performance
Financial Business Analyst | Product Analytics
Jan 2025 - Present
1 year 10 months
Barcelona, Spain
In charge of end-to-end analytics for the SeQura Shopper App, setting up the data foundation and insights that enable strategic decision-making to boost user engagement by understanding shopper behavior both inside and outside the app. ▪ Working closely with Product Managers, Tech, and UX teams to align analytics with product strategy. ▪ Designing, developing, and testing dbt data models, Tableau and Metabase dashboards, and behavioral analytics in Mixpanel, delivering actionable C-suite insights on feature performance, revenue impact, and user retention. ▪ Leading analytical projects on funnel conversion metrics and cross-company metric standardization, improving calculation accuracy and ensuring consistent KPIs across departments. ▪ Managing stakeholder alignment across Data Platform, Finance, Business Analytics, and Marketing teams, translating business needs into technical requirements and data-driven solutions.
Analytics Engineer
Jan 2023 - Jan 2025
2 years 1 month
▪ Lead the migration of reports and data sources of 3 SH teams (Risk, Business Analytics and Finance) from reports and Python scripts to dbt models and faster Tableau reports ▪ Proactively initiated a team OKR for ‘Data quality assurance’ - improving the report quality both as UX and content after observing user’s behavior, reducing errors in the final products ▪ Educated SHs on how to use Metabase and Basics in SQL, promoting self-service in business teams ▪ Took part of the recruitment process of other Analytics Engineers by creating the technical home assessment, code review and technical interviews
Business Intelligence Developer | Tableau Expert
Indicia Worldwide
Mar 2022 - Jan 2023
11 months
Barcelona, Spain
▪ Created reports in Tableau and PowerBI for Marketing analytics of the UK’s biggest streaming service ▪ Utilized databases in Snowflake ▪ Designed dashboard mock-ups ▪ Established project processes
Team Lead - Business Intelligence Consultant
SDG Group
Sep 2019 - Dec 2021
2 years 4 months
Barcelona Area, Spain
▪ Promoted to a Team Lead of a 3-people Tableau team for Big Pharma client within my 2nd year, which included mentoring and task distribution responsibilities ▪ Created data visualizations in Tableau and PowerBI ▪ Managed direct client communication on several projects at a time on a daily basis ▪ Gathered project requirements ▪ Created data models with SQL in SQL Workbench ▪ Maintained existing applications ▪ Used Scrum-like Agile approach with Sprint planning in Jira ▪ Developed a Data Quality dashboard which reduced the troubleshooting time from days to minutes
Software Engineering Intern
Kamstrup
Aug 2017 - Jan 2018
6 months
Denmark WA 6333, Australia
Engineering Intern in Project and Software Development As an intern full-time, I was able to be part of the typical Danish work life for 5 months. During this period, I was coding daily in C# in Visual Studio. As tasks I did several small C# programs and one Android application in Xamarin. All of my tasks were Proof of Concept, which got me to think in a more abstract and creative way about how to make seemingly impossible things into reality. I also improved a lot my communications skills, which made me less afraid to ask for or give help when needed. Since we were many interns, the company organized events for us to get to know each other, for example, we went to dinner and played laser tag.
Education
UPF Barcelona School of Management
Master in Finance and Banking, Markets
2023 - 2024
11 months
Activities and societies: CFA Research Challenge Local Finalist 2023/2024
Barcelona, Spain UPF Barcelona School of Management is the management school of Pompeu Fabra University, the 1st Spanish university and the 16th placed university in the world, among those under 50 years of age, according to the Times Higher Education ranking. The program is held in Spanish with professors that are experts and working professionals in their field. It’s also a member of the CFA Institute affiliation program.
VIA University College
Bachelor's degree, Software Engineering
2015 - 2019
4 years 1 month
Horsens, Denmark Also known as Bachelor of Engineering in Information and Communication Technology The program was a mix of theory and practice in all the phases of Software Development. As part of my specialization - Cross Media - the focus was on Mobile Application Development in Android and Web development. Other main courses were C# and .NET, Java, SQL Databases, Software Project Development and Documentation. Last semester I also had E-commerce which was a Business course on the online business principles and trends.
Politecnico di Torino
Bachelor's degree, Computer Engineering
2018 - 2018
1 month
Turin, Italy Erasmus semester: I took two Master courses - Innovative wireless platforms for the internet of things and Software Engineering - and an Italian language course. In the IoT course I made a project - a web application in a mix of HTML, JavaScript and PHP. The SWE course taught me in depth the stages of the software development process - analysis, design, implementation, testing and maintenance, UML, Use Case diagrams, Black/White box testing, Requirements list, Git, project management, methodologies.
English Language School "Plovdiv"
High School
2010 - 2015
5 years 1 month
Grade: Excellent
Activities and societies: Plovdiv, Bulgaria Subjects: Bulgarian language and literature, English language and literature, Basic German language, Mathematics, History (taught in English), Geography, Biology, Chemistry, Bulgarian folk dances Extracurricular activities: Academy for Young Leaders, Business Etiquette, Basics in C++
http://www.eg-plovdiv.com/bg/
Licenses & certifications
Make Foundation
Issued: Sep 2025
Artificial Intelligence Micro-Certification (AIC)™️
Issued: Sep 2025
Product Analytics Micro-Certification (PAC)™️
Issued: Aug 2025
Data-Driven Product Management
Issued: Aug 2025
AI-First Product Leader
Issued: Aug 2025
Build AI Agents and Automate Workflows with n8n
Issued: Aug 2025
Research Challenge
Issued: Jun 2024
Bloomberg Market Concepts
Issued: Apr 2024
Bloomberg ESG Certificate
Issued: Apr 2024
dbt Fundamentals
Issued: Jan 2023
TOEFL iBT
Issued: Apr 2014
German Level B1
Issued: Aug 2013