Alexandra K.

Led the scoping phase: gathered and challenged business & IT requirements, facilitated functional workshops, and produced user stories and project documentation. Managed project governance (steering committees, working groups) and coordinated cross-functional teams across Business, IT, the Salesforce integrator, and the software vendor. Built and maintained the project plan, resource allocation, workload tracking, risk management, and dependency follow-up. Supervised Salesforce integration activities: data mapping, business rules, end-to-end flow consistency, and system synchronisation via API and middleware. Oversaw delivery phases: sprint coordination, functional testing, UAT management, defect tracking, and go-live preparation. Coordinated external partners (vendor, integrator) and supported project budget tracking.

Environment: Salesforce Marketing Cloud, SQL, REST API, Journey Builder Designed customer journeys for welcome, reactivation, and conversion flows Defined segmentation rules and data model between CRM & SFMC Coordinated API integration with IT team (contact sync, events, transactions) Wrote user stories, acceptance criteria, and led UAT Improved deliverability

▪️ Preparing and conducting presentations and product demos for business users and executives in multi-industries ▪️ Contributed technical expertise to RFI/RFP processes, including solution design, technical requirements, and ensuring alignment with client needs

▪️Created sales reports and forecasts, and worked on the automation and CRM strategy (workflows, leadgen forms, automatic responses to clients, and lead pipelines). ▪️ Created trainings for internal users

Worked with B2B clients : Eugene Perma, Itop, Elior, Socipar, April Insurance, MAJIKAN ▪️Conducted kick-off meetings with potential clients, wrote Statements of Work (SOWs) to define project scope, deliverables, timelines, and responsibilities, ensuring alignment between client needs and proposed solutions ▪️ Managed monthly meetings with clients and technical teams to follow-up and propose additional services to adjust to client's needs

▪️Worked on an install-based tracking project with the product and sales teams to propose new services and improve sales ▪️Established competitive analysis strategy, implemented Digimind Tool, and created quarterly competitive reports ▪️ Worked with account managers to improve CRM data for upselling to existing clients