Veronika Halásová

Helping businesses deliver better digital experiences across iOS, Android, and the Web ➜ Designing genAI and conversational AI interfaces ➜ Leading end-to-end design processes from user research, wireframing, and prototyping, to testing designs with the end users ➜ Industries: Fintech, Web3, Automotive, DevOps, E-commerce, Health Tech

Helping merchandisers build e-commerce experiences that sell, all scaled by AI (B2B web app) ➜ Tackling complex B2B e-commerce flows and AI-powered dashboards ➜ Designed and built core AI features: product personalization, homepage experience, conditional slotting, and product grid improvements that enhanced the UX ➜ Built design system - Spent a year with the design team building "Banana" 🍌, a comprehensive design system from the ground up, including crafting components and patterns, creating documentation, collaborating with frontend developers on implementation, and defining accessibility guidelines and design principles to create a unified, scalable ecosystem for designers and developers ➜ Established design foundations - Created design principles for the product team to guide consistent decision-making across all products ➜ Experience in fully remote working environment

Helping business fleets ditch petrol cars and have a seamless user experience when switching to a sustainable driving solution (B2B web app) ➜ Leading design for two B2B platforms: Business Hub and Partner Portal ➜ E2E work including research, prototyping, refining designs with engineering and user testing ➜ Completely rebranded both B2B platforms as part of the overall company rebrand and design system overhaul (Newmotion to Shell Recharge)

Fix-term project designing AI-powered Android and Web app for proactively monitoring construction sites (mobile & web app)

➜ I designed and developed high-impact communication and marketing materials across a variety of media platforms. ➜ I worked on updating the brand style guide and design system in collaboration with the design team.