Veronika Konstantinova

Specializing in private equity-backed companies, including LBOs, and investment fund-driven transformations, Veronika has been leading large-scale international projects with complex stakeholder structures since 2021. She has successfully managed high-impact restructuring initiatives for prestigious clients, overseen transformation programs across IT, Digital, Finance, and Operations, and driven tool deployment programs in collaboration with BCG and Kearney at Pernod Ricard, as well as Kearney at INETUM. Her projects stand out for their global scope, cross-functional complexity, and long-term strategic impact, aligning operational performance with investor expectations and value creation objectives.

• Participated in highly confidential transformation program of the Group, backed up by Bain Capital

• Created a stand-alone innovative F&B brand distributed by La Belle Vie (ex-Frichti), V&B (via Gueule de Joie)

• Participated in highly confidential R&D project focused on preservation of current savoir-faire.

• Implementation of Beyond Budget Program in all markets where Pernod Ricard operates in the context of SG&A cost-cutting period, and relocation of back-office functions • Drive all Finance transformation initiatives across Globe in collaboration with HQ departments: transformation cost analysis, staff planning, budget steering, service provider budget negotiation • Management of 3 consulting companies (8Advisory, PWC, Kearney) and 14 freelancers Globally (Asia and North America included): contract negotiation, rate definition, risk management, project follow-up, roll-out strategy definition and implementation • Advice to CFOs and transformation managers on each market (88 countries) on 3 project pillars: simplification of processes, empowerment of internal teams, discipline of all relevant stakeholders • Preparation of deliverables and project materials (design elements, roadmap elements, deadlines, best practices, contact points) • Monitoring project flow performance (tracking project flows and stages for different type of Pernod Ricard markets) ensuring smooth implementation for both lead and small markets • Creation and implementation of project governance (monthly pulse checks with affiliates, recurring team meetings, weekly calls with transformation leaders, ad hoc workshops) • Overall coordination and communication between regional transformation offices and HQ transformation offices (HR, Marketing, Sales, Finance, S&OP) • Close collaboration with the Markets and Brand Companies on Management Entity Level and Affiliate level • Responsible for organization of trainings, making sure relevant participants are present, and only relevant materials are shared. • Change Management

• ROI analysis to optimize digital transformation roadmaps and ensure alignment with strategic objectives. • Implementation of global Project Portfolio Management (PPM) processes and tools, including enterprise-wide deployment of Triskell. • Development of robust systems to address technical challenges (BUILD and RUN) through collaboration with clients, software vendors, and integrators. • Alignment of stakeholders to drive the adoption of PPM tools and harmonize IT practices across regions. • Structuring of IT project portfolios and unified demand management to improve global resource allocation and process consistency. • Creation of in-house training programs, including videos, training materials, and communication, tailored to various audiences and IT departments.

• Data analysis and benchmarking • Interviews with internal and external stakeholders • Creation of satisfaction surveys • Identification of maturity gaps • Proposal for new business partnership • Structuring and improving the relationship with existing partners • Identification of new strategic partners • Partner management.

• Strategic planning and execution of activities targeting money laundering, asset recovery, and corruption, aligning with Europol's European Financial and Economic Crime Centre (EFECC) objectives. • In-depth analysis of trends, innovations, and regulatory changes in economic and financial crimes, contributing to Europol's comprehensive threat assessments. • Active participation in policy development, facilitating legislative and regulatory reforms at the European level, in line with Europol's mandate to support EU Member States. • Authorship of a white paper on emerging threats related to virtual currencies, addressing issues such as ransomware attacks exemplified by WannaCry and Petya, complementing Europol's efforts in combating cyber-enabled financial crimes. • Representation of Europol at international events, including discussions with the European Central Bank (ECB) on the €500 banknote and participation in the Global Conference on Finance and Cryptocurrencies, enhancing collaborative efforts against financial crimes. • Development and management of relationships with key external stakeholders, such as the Financial Action Task Force (FATF), TRACFIN, INTERPOL, the Egmont Group, the European Commission, the European Parliament, and the ECB, strengthening joint initiatives to combat money laundering and corruption.

• Conducted research on the topic of internet privacy and cybersecurity ; • Developed a model which explains the influence of hacker-user interactions on banks, credit card companies, internet platform providers, operating systems and international organizations ; • Provided research reviews and data analysis.

• Evaluated country’s internal statistics, large data sets and complex financial instruments ; • Completed performance and economic policy analysis ; • Re-composed the Balance of Payments of Estonia ; • Introduced a longer analysis of annual external sector statistics. • The detailed information about the Balance of Payments 2014 which I helped to compose can be found here: http://www.eestipank.ee/en/publication/balance-payments-yearbook/2014/estonias-balance-payments-2014