Véronique Faucheux

CATCHWORDS specialises in creating optimised content and advising on editorial strategy. The business is based in the Hauts-de-France region. CATCHWORDS was born of a conviction: Made in France brands deserve a strong voice to make their uniqueness heard. MISSION Structure more coherent, credible and effective communications for ethical, local and committed brands. OBJECTIVES - revitalise the local economy ; - promote French know-how; - help protect health and the environment. SERVICES ☑ Web copywriting and SEO optimisation of blog pages and articles for greater visibility; ☑ Storytelling to sell brands' stories and captivate their readers by speaking to their emotions; ☑ Copywriting: newsletters, landing pages, posts and advertising campaigns on social networks for greater engagement; ☑ Advice & support to help Made in France brands build an effective and sustainable editorial strategy. APPROACH It all starts with a free diagnostic based on a detailed questionnaire. The aim is to clarify the brand voice and develop a communications strategy aligned with the brand's values and marketing objectives. The CATCHWORDS approach can be summed up in this equation: COHERENCE + FLEXIBILITY + CUSTOMISATION = TRUST + EFFECTIVENESS + SERENITY SOFT SKILLS Listening and caring.

Teaching as a literature and English teacher in secondary schools.

Technical translation in various fields: industrial, medical, legal, financial, commercial and marketing.

Trainer in professional and business English (ESP) and TOEIC (Test of English for International Communication).