Véronique Marichal

I support SMEs in their digital strategy while deepening my expertise in AI and innovation to explore new opportunities.

As Marketing & E-commerce Director and Executive Committee Member, I led the digital strategy, e-commerce, and customer experience transformation, ensuring alignment with business objectives and evolving market trends. Brand Repositioning & Omnichannel Strategy – Defined and executed a customer-centric digital roadmap, integrating online and offline channels while strengthening brand differentiation through service and sustainability. Data & Performance Optimization – Launched the "Data for Marketing" program, leveraging AI and analytics to enhance customer insights and optimize marketing efficiency. E-commerce & Growth Acceleration – Led a SEO and media strategy overhaul, driving online sales performance and reinforcing brand visibility in key categories. Leadership & Business Impact – Member of the AI Steering Committee, driving innovation and cross-functional collaboration to accelerate digital transformation

As Digital Strategy Manager, I led the digital transformation of marketing and sales, aligning strategy, technology, and customer engagement to drive business performance. Digital & Business Strategy – Developed a digital roadmap, aligning marketing and sales with global initiatives to enhance performance. Technology & Data Optimization – Led the digital architecture for 19 platforms, improving user experience and enabling data-driven decision-making. Customer-Centric Growth – Established a customer-focused sales funnel, optimizing lead generation, targeting, and personalization. Leadership & Cross-Functional Alignment – Acted as a strategic bridge between local and global teams, ensuring alignment and innovation in digital initiatives.

As Online Manager, I led the digital transformation of customer and broker interactions, strengthening omnichannel strategies and optimizing digital sales performance. Digital Strategy & Omnichannel Growth – Led the Omnichannel Program E-Partner, enhancing broker digital presence and integrating digital and traditional sales channels to optimize the customer journey. Data-Driven Performance & Leadership – Developed a real-time KPI dashboard, optimizing digital sales performance, while leading e-commerce, digital marketing, and call center coordination.

As Digital Strategy Manager, I played a key role in Carrefour Belgium’s digital transformation, driving innovation, omnichannel strategy, and customer engagement. Omnichannel & Digital Growth – Developed and executed the omnichannel roadmap, integrating digital and physical retail while launching Carrefour Drive to expand e-commerce in food retail. Business Transformation & Change Leadership – Led the digital transformation, aligning marketing, IT, and operations, while fostering a digital-first culture through change management initiatives

As Co-Founder of Biofan.com, I launched and developed an e-commerce business specializing in organic and sustainable products, leading it from inception to profitability. This entrepreneurial journey allowed me to gain deep expertise in business strategy, digital marketing, and e-commerce operations.

This was my last experience in the HR field before transitioning into digital strategy and marketing. As part of the HR Process team, I contributed to the implementation of SAP HR, redesigning and optimizing HR workflows to align with new digital capabilities.

As HR Project Manager, I drove the digitalization of HR processes and SAP HR integration across Benelux and France, enhancing efficiency, automation, and employee experience. HR Digital Transformation & SAP Implementation – Led the functional analysis and deployment of SAP HR (ESS-MSS), optimizing HR processes and user adoption. Process Automation & Employee Experience – Developed an onboarding platform, centralized HR services, and implemented data-driven HR strategies to enhance operational efficiency. This experience strengthened my expertise in digital transformation, process automation, and change management, skills that remain central to my strategic approach today.

As HR Business Analyst, I supported companies in optimizing HR processes and integrating digital tools, working on HRIS implementations and process automation for clients across multiple industries.

As HR Administrator, I was responsible for payroll management, HR administration, and employee relations, ensuring compliance with labor regulations.

As an early pioneer in digital recruitment, I helped SMEs transition to online hiring solutions, creating an efficient and forward-thinking digital recruitment platform.