Victor Bellini

Customer-Centric: • Management of 40 Tier 1 (High Spend, High Growth) retail clients portfolio in collaboration with Account Managers and executives to support with focus on providing customized full-funnel solutions & recommendations to clients’ business challenges based on market and competition insights • Manage scaled insights for +100 Tier 2&3 clients with vendor teams • Identify growth opportunities (new market & category expansion, budget pitch…) against client’s KPIs and business ambitions in order to drive product adoption and growth for Google and customers on the whole Google Ads Suite Internal Projects: • EMEA Retail Lead in my team (+80 analysts) + Project Lead in implementing a new centralised Sales Efficiency solution for opportunity spotting and book planning activities across all markets (used by +2000 account managers and analysts in EMEA, AMER and APAC)

Customer-Centric: • Management of 40 Tier 1 (High Spend, High Growth) retail clients portfolio in collaboration with Account Managers and executives to support with focus on providing customized full-funnel solutions & recommendations to clients’ business challenges based on market and competition insights • Manage scaled insights for +100 Tier 2&3 clients with vendor teams • Identify growth opportunities (new market & category expansion, budget pitch…) against client’s KPIs and business ambitions in order to drive product adoption and growth for Google and customers on the whole Google Ads Suite Internal Projects: • EMEA Retail Lead in my team (+80 analysts) + Project Lead in implementing a new centralised Sales Efficiency solution for opportunity spotting and book planning activities across all markets (used by +2000 account managers and analysts in EMEA, AMER and APAC)

• Define and implement the strategy on Metasearch Engines (Trivago, TripAdvisor, Google HotelAds, Kayak) : - Create, test & implement new bidding models in order to improve results (Margin, GBV, traffic...) - Realize daily, weekly, monthly reports & analysis of results to be able to propose recommendations - Interact with commercial teams in order to develop sales via Metasearch engines and facilitate the understanding of this channel. - Marketing watch on new features provided by partners • Define and implement the strategy on Display (Criteo, Youtube Ads, Facebook Ads) - Develop qualified traffic & monitor the performance of the various campaigns - Define the campaign structure according to audiences (Prospects, Visitors, Customers) - Find and develop partnerships (Criteo, Lengow) - A/B Test new features provided by partners - Realize daily, weekly, monthly reports & analysis of results to be able to propose recommendations

+350 hotel partner portfolio management on several French regions (Midi-Pyrénées, Languedoc-Roussillon, Aquitaine & Paris); • Yield & revenue management with partners in order to : - Negotiate content and pricing of offers to sale on the website. - Adapt the pricing according to the occupancy rate of hotels and competition. - Negotiate punctual offers respecting the marketing calendar. • Upload offers on the website : - Create offers in the back-office. - Assure the content and attractiveness of offers respecting the editorial charter of the website. • Key Account Manager : - In charge of the commercialization of several hotel groups (HappyCulture, Mona Lisa, Roussilhotel, Odalys, Compagnie de la Bagatelle...) - Performance reporting - Partnership consolidation and special operations dedicated to the groups • Project management by co-implementing a competitor monitoring solution that monitors online products for the sales teams (work with IT / Product teams, and an external partner).

• Portfolio management of customers based in the 17th district • Sales development on the territory • Offer innovating solution developed y the company to the customers

• Technical assistance for sales teams on Île-de-France • Performances reporting and recommendations • Co-Prepare and follow the implementation of regional events (seminars, meeting...)