Victor Buczkowski

Clients: Dolead, Matera, Hors Normes, EDF ENR, Virgin Telco, Studi, Vivint, Sowee, Amplifon, and Windtree Rated 5/5 stars on Malt as a SuperMalter, recognized for reliability and creative excellence, I run my own freelance practice specializing in acquisition and graphic design. I deliver 360° design, branding, and performance-driven creative work for clients including Dolead, Matera, Hors Normes, EDF ENR, Virgin Telco, Vivint, Sowee, Amplifon, and Windtree. My expertise covers the full spectrum of digital campaigns, from social ads, CRM, newsletters, and landing pages to UGC and cross-platform content creation. I also develop brand guidelines, templates, video content, and provide strategic guidance in branding and performance marketing. • Designed and executed digital campaigns across paid media and performance channels for multiple clients • Created brand guidelines, templates, and cross-platform visuals to ensure cohesive brand identity • Produced video content and UGC assets for social media, newsletters, and landing pages • Delivered strategic support in branding and performance marketing, enhancing campaign ROI

At Aneka, a high jewelry house, I led the art direction of the Valentine’s Day campaign shoot and VIP event shoots in Paris and Mumbai. Beyond these flagship projects, I was responsible for the creative direction of the Instagram feed and the production of cross-platform assets, ensuring consistency with the brand’s values and positioning. I developed benchmarks, seasonal research and creative briefs to guide shoots and strategic initiatives, while also adapting content for website, social media and newsletters. My scope included close collaboration with the Art Director and creative team, as well as video editing and adaptation to strengthen digital storytelling. • Art directed the Valentine’s Day campaign shoot and VIP event shoots in Paris and Mumbai • Directed the visual identity of the Instagram feed and designed assets highlighting the maison’s values • Conducted benchmarks, competitor analysis and seasonal research to inspire shoots and content strategy • Adapted assets across platforms (website, social, email, paid) to ensure brand consistency and digital impact

At Unsaid, a high jewelry house, I contributed to the brand’s flagship shoot by preparing visual research, benchmarks and creative briefs for agencies. Beyond this, my role spanned art direction support, graphic design and cross-platform content creation. I assembled Instagram feeds, designed assets for social and e-commerce, and adapted visuals for website, email and paid campaigns. I also produced moodboards, seasonal benchmarks and internal presentations to guide projects and ensure brand consistency. In addition, I supported video editing and adaptation, crafting reels and digital stories to highlight the maison’s savoir-faire and universe. • Contributed to the flagship store shoot by preparing research, benchmarks and creative briefs for agencies • Designed and adapted assets across website, social, email and paid campaigns, ensuring cross-platform coherence • Built Instagram grids and visual storytelling aligned with the maison’s positioning in high jewelry • Edited video and image content to showcase craftsmanship and strengthen brand identity

Clients : L'Occitane, Vacheron Constantin, Transavia At WANDS Paris, I designed and prototyped the full UX/UI for L’Occitane’s Digital Advent Calendar and Gift Finder, creating interactive experiences that blended brand storytelling with intuitive navigation. I also contributed to the social media activation of Vacheron Constantin’s “Les Collectionneurs” campaign, developing Instagram content to highlight the maison’s heritage and rare timepieces. Alongside these projects, I produced a safety brochure for Transavia and handled video editing for French luxury spirits and automotive brands. My role extended to 360° campaign execution for luxury and premium clients, including art direction for social media, graphic design, print layouts, naming and brand identity consulting. Close collaboration with creative and marketing teams ensured consistency, impact and relevance across all deliverables. • Led the UX/UI design and creative execution of L’Occitane’s Digital Advent Calendar and Gift Finder • Developed social media content for Vacheron Constantin’s “Les Collectionneurs” activation on Instagram • Produced the safety brochure for Transavia, balancing technical clarity and brand guidelines • Edited video content for luxury spirits and automotive brands with a strong premium positioning • Contributed to 360° campaigns, from social media assets to print and branding consultancy

Clients : Paco Rabanne, Zadig & Voltaire, Jean Paul Gaultier, Guerlain, Goutal, Marc Jacobs, Make Up For Ever. At Fondamentale, I contributed to the art direction and execution of global campaigns for leading luxury and beauty houses including Paco Rabanne, Zadig & Voltaire, Jean Paul Gaultier, Guerlain, Goutal, Louboutin Beauty and Marc Jacobs Fragrances. My role covered the full creative process, from moodboards and concept development to production and delivery across multiple platforms. I directed the art direction of a communication campaign for Goutal and developed Valentine’s Day social media activations for Louboutin Beauty. For Zadig & Voltaire, I worked on PR kits and the art direction of the “This is Her Undressed” and “This is Him Undressed” activations. I also created an Instagram filter for Marc Jacobs Fragrances, while producing shoots and creative assets for Guerlain and communication materials for Paco Rabanne. • Led the art direction of Goutal’s communication campaign, from concept to production • Designed social media activations for Louboutin Beauty’s Valentine’s Day campaign • Produced PR kits and art direction for Zadig & Voltaire’s “This is Her/Him Undressed” activations • Created an Instagram AR filter for Marc Jacobs Fragrances and contributed to shoots for Guerlain • Supported Paco Rabanne with internal communication campaigns and creative assets

At Dolead, I contributed to the UI/UX design of their website while leading the creation of visuals for multi-platform advertising campaigns. I adapted creative assets for various formats including native ads, display, and Facebook, and optimized the best-performing visuals (Top Ads) to maximize campaign results. • Designed the UI/UX of Dolead’s website to enhance user experience and engagement • Created visuals for multi-platform campaigns, including native ads, display, and Facebook • Iterated and optimized top-performing creatives to maximize ROI